roiminds

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Digital Marketing Approach
WWW.ROIMINDS.COM
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INDEX
What is digital marketing? Why people are going
online? What does digital marketing
include? Search Engine Optimization (SEO) Social
Media Marketing (SMM) Pay Per Click
(PPC) Content Marketing E-commerce marketing
Digital marketing tools Benefits of digital
marketing?
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Digital Marketing
Definition Digital marketing is the online
marketing of products or services through
digital channels like social media, mobile
applications, websites, web application, search
engine or any new digital channel.
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Why people are going online?
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With the continuous growth of web, more people ar
e connected to it everyday due to which the impor
tance of digital marketing arises. It become nec
essity to many people and businesses in
order to increase the popularity of their brand.
With digital markting services, you can increas
e your as well as your business online presence
.
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What does digital marketing include?
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Search Engine Optimization
Definition
It is the process of getting free
traffic from the organic results on search engin
e. In other words, it is the practice of increasi
ng the quantity and quality of
traffic to your website through organic search e
ngine results.
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Social Media Marketing
Definition It is a form of internet marketing th
at uses the social media websites
as the marketing tools. It has
the ability to viral the things like videos, apps,
pics, businesses, etc. It has the ability to
drive the huge amount of traffic.
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Pay Per Click
Definition It is a sponsored way of online adverti
sing that is widely used nowadays on many website
s. Advertisers have to pay some money for a clic
k or generate traffic for their website. It is on
e of the widely used marketing strategy.
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Content Marketing
Definition Content marketing is a strategic mark
eting approach focused on creating and distrib
uting valuable, relevant, and consistent content
to attract and retain a clearly defined audienc
e and to drive profitable customer action.
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E-commerce Marketing
Definition
Ecommerce marketing is the practice of using
promotional tactics to drive traffic to your onl
ine store, converting that traffic into paying
customers, and retaining those customers post-
purchase.
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Digital Marketing Tools
Ahrefs.com Semrush.com Canva.com Google
Analytics Google Webmaster Google Adwords
Hootsuite Buzzsumo Mailchimp
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High revenues
Benefits of digital marketing

• Lead generation
• Cost effective
• Increase online presence Quick Valueable result
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H E A D Q U A R T E R S 4th Floor, D-190, Phase
8B,Mohali, Punjab, 160055, India
Let's work
P H O N E 91 99928 19636
together!
E M A I L info_at_roiminds.com WEBSITE www.roiminds.c
om
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