10 Important 2019 SEO Trends You Need to Know

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10 Important 2019 SEO Trends You Need to Know

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INDEX
1. Understand Your Audience User Intent
2. Go Beyond Google Search 3. Structured
Data Markup Is Key 4. Create Exceptional
Content 5. Increase Expertise, Authority,
Trustworthiness
6. Invest in Technical SEO 7. Win with On-page
Optimization 8. Get Ready for Voice Search 9.
Watch Machine Learning 10. Optimize for Featured
Snippets Other Google SERP Features
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1. Understand Your Audience User Intent

• Does your audience prefer text? Images? Video?
  Audio.
• Knowing this will all be more important than ever
  in 2019, according to our experts.
• You need to understand what someone is expecting
  to find when they query a word or phrase and you
  need to give them the answer in the simplest way
  possible, said Mindy Weinstein CEO of Market
  Mindshift.

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2. Go Beyond Google Search

• If potential customers are searching for apps,
  you need to rank in app stores. If they are
  searching for podcasts or videos, you need to
  rank where people search for those things, Krum
  said. Strong brands are becoming multi-faceted,
  ranking more than just websites. Strong SEOs need
  to do the same thing.

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3. Structured Data Markup Is Key

• Contextual relationships between topics and
  behaviors, supported by structured markup, is the
  critical trend we need to start understanding,
  testing, and implementing for 2019, Sherman
  said. Using information architecture, tags,
  metadata and more recently, structured markup,
  weve had the ability to give search engines
  signals to understand this topical and supportive
  content structure.

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4. Create Exceptional Content

• Google algorithm updates in 2018 revealed that
  Google is intensifying its focus on evaluating
  content quality and at the depth and breadth of a
  websites content, said Eric Enge, general
  manager of Perficient Digital.

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5. Increase Expertise, Authority, Trustworthiness

• Establishing and growing your expertise,
  authority, and trustworthiness better known as
  E-A-T in Googles search quality rating
  guidelines will be another key trend in 2019.

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6. Invest in Technical SEO

• Some key areas of focus on the technical side of
  SEO will be
• Speed
• JavaScript
• Progressive Web Apps (PWAs)
• https//www.searchenginejournal.com/seo-trends/281
  053/close

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7. Win with On-page Optimization

• We are still seeing incredible results from
  nothing more than on-page SEO tactics for many
  companies that come in the door, Wright said.
  Links are still very important, but the biggest
  bang for most companies SEO bucks is ongoing
  on-page optimization. Because on-page SEO isnt a
  set-it-and-forget-it tactic.

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8. Get Ready for Voice Search

• Last decade, the year of mobile became a kind
  of running joke. Every year, the experts
  predicted that this, finally, would be the year
  of mobile. Year after year. Until hype finally
  matched reality around 2015.
• Well, is this year the year of voice search? Once
  again, not quite.

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9. Watch Machine Learning

• Companies need to adopt machine learning to
  develop unique content for SEO, beginning with a
  set of data based on specific variables, Mathews
  said. Machine learning, coupled with the need
  for analysis and reporting, as testing new
  strategies and implementation is imperative to
  understanding successes and failures.

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10. Optimize for Featured Snippets Other Google
SERP Features

• In addition to optimizing for your own website,
  you must also optimize for the Google search
  experience in 2019.
• Answer boxes, recipes, the knowledge graph,
  carousels, and who-knows-what-else will take an
  even bigger bite out of organic traffic, said
  Ian Lurie, CEO and founder of Portent. That
  makes SEO even more important, because exposure
  is as much about visibility in the SERPs as it is
  about clicks.

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