Digital marketing - PowerPoint PPT Presentation

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Digital marketing

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Being the best Digital marketing company in Jalandhar, our main aim is to influence, inspire and bring out the best results to maintain a never-ending impression of providing trending services to our clients – PowerPoint PPT presentation

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Title: Digital marketing


1
DIGITAL MARKETING
  • INTRODUCTION TO DIGITAL MARKETING
  • https//www.growbyten.com/

2
WHAT IS DIGITAL MARKETING?
  • First you need to know what is marketing so
    marketing is an action or business of promoting
    and selling products of services, including
    market research and advertising. As you know
    the way of marketing is changing years by years
    or different ages that is why digital marketing
    is known as the modern way of marketing consist
    of so many activities that engage plenty of
    traffic on your business or websites.

3
DIGITAL MARKETING OVERVIEW
  • Digital Marketing Consist of?
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • E-mail Marketing
  • Web Analytics
  • Mobile Marketing
  • Content Marketing

4
1.Search Engine Optimization
  • 1.) Search engine optimization is the best
    part for brand awareness that build your
    small business to brand easily because it
    engages huge amount of traffic on your
    business, website, Blog etc. Search Engine
    Optimization improves your website rankings
    on Google search engine that should be
    compulsory to build high quality traffic on
    your website to Search Engine Optimization
    consists of two major parts
  • On-Page Optimization
  • Off-Page Optimization

5
2.Search Engine Marketing
  • Search Engine Marketing consist on paid
    marketing or paid adverstising that helps
    to gain high quality traffic on your
    buisness or website. It consist three
    important things.
  • PPC ( Pay-Par-Click)
  • PPI ( Pay-Per-Impression)
  • PPA ( Pay-Per-Action)
  • https//www.growbyten.com/

6
3.Social Media Marketing
  • Social Media marketing is key activity
    to gain heavy amount of traffic on your
    website or business through social media
    network you can easy to generate more
    awareness for your brand easily on social
    media network because in this generation
    social media has the high traffic of users.
    Social media giant platforms are as
    follows
  • Twitter
  • Face book
  • Google
  • Blogger
  • Linked in
  • Youtube

7
4.EMAIL MARKETING
  • In this modern age of marketing Email
    Marketing is the excellent concept for
    brand awareness because everyone has
    his own email address for contact and
    communication so email marketing is also
    the best concept to engage heavy amount of
    traffic on your website or business.

8
5.WEB ANALYTICS
  • Web analytics helps to look your
    website traffic when the any user or viewer
    land on your website or website content.
    Web analytics shows the traffic graphs that
    is easy to understand your website traffic
    is land on your page or not. Web analytics
    has so many good options that make sure your
    website is good or not.
  • Bounce Rate
  • Web Data
  • Data Usage
  • Mobile
  • Search
  • Offline sales Date , campaign Date

9
6. MOBILE MARKETING
  • In this modern generation every one
    his/her own mobile for communication that
    is why mobile marketing is easy and
    effective part in digital marketing. Mobile
    advertising is also known as mobile
    marketing where you have to see ads on
    your mobile or messages ,text about any
    brand.
  • https//www.growbyten.com/

10
7.CONTENT MARKETING
  • Content Marketing is known as the key
    of marketing because content is king you
    have to write unique and relevant content
    for engage huge amount of traffic on your
    website but content should be unique or
    relevant about your business or website
    etc.
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