Google Ads: Tips for Unlocking the Gold Mine

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GOOGLE ADS TIPS FOR UNLOCKING THE GOLD MINE
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• Open Sesame! The door flew open and Alibaba
  discovered rich bales of merchandise silk
  brocades, all piled together, and gold and silver
  in heaps, and money in leather purses.
• With the right words, Alibaba discovered tons of
  treasure in an amount that he has never seen in
  his entire life. How about in search engine
  marketing, if we have the right strategies, will
  we be able to find the gold mine?
• For many businesses, running Google ad campaigns
  can be daunting. It requires investment, but
  cant assure ROI (return of investment). However,
  behind this intimidating mask of paid ads, lies a
  gold mine. If you are able to unlock the puzzle,
  a chest of treasure is assured on the other side.

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Tips for Successful, High-Converting Ad Campaigns

• Moreover, many businessmen think that running
  Google ad campaigns guarantee crazy traffic and
  revenue. Well, yes if you do it right. Thats
  why we listed down some tips on how you can
  maximize the use of Google ads to unlock the gold
  mine.

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Create an Effective Landing Page

• Ensuring that the landing page where users are
  directed is one of the essential key points for
  maximizing the ads. Most campaigns goal is not
  only to get clicks, but also to make a sale or
  convert this traffic to leads. Additionally, the
  keywords, ad copies, and landing page must be
  aligned with each other and must be consistent.

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Maximize Negative Keywords

• Negative keywords lessen the occurrence of
  irrelevant searches, thus increasing the CTR of
  the campaigns. Furthermore, maximizing your
  negative keywords by telling Google what your
  product is not may increase your overall Quality
  Score.

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Make Use of the Appropriate Keyword Match Types

• Search network campaigns mostly rely on the
  keywords used and their relevancy to the users
  search queries. So, it is important to choose the
  right keyword match type for your campaign. Here
  are the 4 main keyword match types
• Broad Match. This type will match any words in
  any order, including synonyms and words that
  include the target keywords.
• Broad Match Modified. This is the second widest
  type and is signified by a plus () sign in front
  of the keywords. Likewise, this will show the ads
  on queries that make use of the target keywords
  in the order specified.
• Phrase Match. These keywords are signified by a
  quotation (). Also, the ads will show when
  searchers use the exact phrase specified.
• Exact Match. This keyword modifier is almost
  similar to phrase match, but ads will only show
  on queries using the exact keywords. These
  keywords are enclosed in brackets ().

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Use All Relevant Ad Extensions

• Maximize the use of ad extensions. However, not
  all extensions are relevant to all goals. This is
  one of the essential parts that influence
  customer experience and can give your ads some
  performance boost. There are numerous ad
  extensions to use, but here are some of the most
  important ad extensions
• Sitelink Extensions. These are additional
  features of your ads that may help users to
  discover other relevant landing pages.
• Callout Extensions. This may boost the
  performance of your ads by adding more enticing
  CTAs or call to actions to your ads.
• Structured Snippets. There are numerous header
  types you can choose from like amenities,
  courses, service catalog, and many more.
  Correspondingly, this allows your users to
  discover more of the services or amenities that
  you are offering.

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Adjust Bids for Geo-targeting and Mobile Devices

• Increase bids for targeting specific locations,
  especially for businesses that have physical
  stores like restaurants, boutiques and many more.
  eople are now searching for services and stores
  near them. Also, most of the searches are from
  mobile devices. So, thats why increasing the
  bids for targeted locations and mobile devices
  may definitely boost sales.
• Indeed, running Google ad campaigns is an
  investment. Nevertheless, with the proper
  strategies and techniques, you can definitely
  expect some good return of investment. And just
  like Alibaba, you may find some treasure as youd
  never seen or expected before.

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