What is Digital Marketing

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What Is Digital Marketing?

• Digital marketing is an all-encompassing term
  that consists of digital channels, such
  as content marketing, SEO, email marketing,
  social media marketing, mobile marketing and so
  on, to create elaborate strategies to reach and
  connect with prospects and customers.
• Digital marketing institute provides professional
  training as the industry is growing at a rapid
  pace.
• Apart from traditional marketing channels
  marketers use these digital channels to guide
  prospects through their purchase journey.

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Modules Of Digital Marketing
You can learn from the best digital marketing
institute in Navi Mumbai and get learn
comprehensive modules.
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1. Search Engine Marketing
Search engine marketing improves the visibility
of your website in search engine results pages
(SERPs) through primarily paid advertising and
listings (paid placement, paid inclusion,
shopping search, video search ads, local search
ads, product listing ads). In short, SEM
increases your website traffic by purchasing ads
that appear on the results pages of search
engines such as Google, Bing and Yahoo. An
effective Search Engine Marketing strategy will
outperform your best sales person every time.
SEM refers to paid search listings. SEM is
short-term tactic. When implemented well, you can
expect immediate and impressive returns.
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2. Content Marketing
Content creation is the spine of your
entire digital marketing strategy. Whether youve
got a documented content marketing strategy or
not, youre creating content to inform,
entertain, inspire, or persuade your buyers
through other channels. Some of the most common
formats of content include text (blog posts),
videos, images, infographics, podcasts, slide
decks, and ebooks.
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3. Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. Its
the practice of optimizing your web pages to make
them reach a high position in the search results
of Google or other search engines.SEO focuses
on improving the rankings in the organic aka
non paid  search results. If you have a website
and you want to get more traffic, it should be
part of your marketing efforts. Best digital
marketing institute provide hands-on training
for SEO fofoexperience 
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4. Email Marketing
Email marketing takes email and uses it as a
channel for connecting your business with
potential, as well as current clients. Via email
marketing, your company can promote sales, new
product or service releases, and achievements,
plus share helpful, non-sales content with your
audience. You can coordinate your email marketing
strategy with other marketing efforts. Enroll for
Digital marketing training and learn all modules
in detail.
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5. Social Media Marketing
Social media marketing ensure you are present on
the platforms your users are spending the most
time on. These include Facebook, Twitter, where
you can distribute content through both organic
and paid channels. Social media has also played a
vital role in propagating video marketing. It
enables two-way communication and your fans and
followers can interact with you on your content
through likes, comments, direct messages, or by
posting on your official pages.
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7. Mobile Marketing
The number of smartphone users across the world
is expected to grow to 3.5 billion in 2020. To
bank on this opportunity, brands connect with
their users on their smartphones through mobile
apps, emails, mobile-friendly websites, and
social media. By connecting with users on the go,
brands have been able to optimize their marketing
strategies and send timely messages.