How Market Research Can Help Collect Prospect Data - PowerPoint PPT Presentation

About This Presentation
Title:

How Market Research Can Help Collect Prospect Data

Description:

About Market Research- Market research is an organized effort to gather information about target markets or customers. It is a very important component of business strategy. Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information which helps to identify and analyse the needs of the market, the market size and the competition. – PowerPoint PPT presentation

Number of Views:29
Slides: 4
Provided by: mba2021
Category: Other

less

Transcript and Presenter's Notes

Title: How Market Research Can Help Collect Prospect Data


1
How Market Research can help collect Prospect
Data?
2
  • About Market Research-
  • Market research is an organized effort to gather
    information about target markets or customers. It
    is a very important component of business
    strategy. Market research is one of the main
    factors used in maintaining competitiveness over
    competitors. Market research provides important
    information which helps to identify and analyse
    the needs of the market, the market size and the
    competition. Market research, which includes
    social and opinion research, is the systematic
    gathering and interpretation of information about
    individuals or organizations using statistical
    and analytical methods and techniques of the
    applied social sciences to gain insight or
    support decision making. (BBGV19620)
  •  Who needs Market Research?
  • If you are Small businesses or a start-up or SaaS
    and online service company or a Niche company or
    locally exclusive company or a Medical
    professional or a Legal professional or a
    Maintenance professional or owner of Restaurant
    or bar Marketing Research should be carried out
    by you in order to understand your prospects need
    and develop the service or product launch
    accordingly.
  • How Market Research work?
  • Market research tells you where your prospects
    and base of customers are conducting their own
    buyer research about products and services
    similar to those you sell. It also tells you
    what's trending in your industry, what your
    target audience and customers want and need out
    of products and services like yours, and what's
    influencing their decisions to convert and buy.
    There are two main types of market research that
    your business can conduct to collect actionable
    information on your products including primary
    research and secondary research. Define your
    buyer persona. Firstly identify a portion of that
    persona to engage then engage your market
    research participants then prepare your research
    questions and then list your primary competitors
    lastly summarize your findings.

3
  • Prospect Solution-
  • Now that we know how Market research works we
    should understand how it can be used to collect
    the prospect data. Prospect Marketing use market
    research to collect prospect data.
    Market-research techniques encompass both
    qualitative techniques such as focus groups,
    in-depth interviews, and ethnography, as well as
    quantitative techniques such as customer surveys,
    and analysis of secondary data. These techniques
    help in collecting prospects data and
    understanding their needs. This data can be used
    further to contact them and educate them about
    product and services offered by you. Hence
    prospecting increases conversion rate.
  • Contact Us
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
    India 400065
  • Phone 91 8097027355, 91 9137256150, 91
    9222086563
  • Website www.mbaprojectreports.com
  • Email   ebrandingindia2017_at_gmail.com  info_at_disser
    tationwritingediting.com
  •  
  •  
  •  
Write a Comment
User Comments (0)
About PowerShow.com