VanessaJane

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How to Use Press Release to Promote Your ICO
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Introduction

• The intense competition in the cryptocurrency
  industry has prompted firms to think
  out-of-the-box to promote their ICO across the
  masses.
• Though there are so many tools available, PR is
  ideal due to its capacity to get a higher reach
  at an effective cost.
• Let us have an overview of using PR marketing for
  ICO

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Hurdles to meet from clients ahead of promoting
ICO by utilizing PR

• Project awareness -  The project needs coverage
  in the leading newspapers and magazines through
  proper communication of facts. 
• Limitations on advertising - Since major tech
  companies such as Facebook, Google and Twitter
  have banned ICO advertisements, it becomes
  tougher to promote ICOs.   
• Lack of knowledge - An average investor will not
  trust an ICO owing to the rise in the number of
  frauds and scams. The validation of the target
  audience must be earned in a hard way.
• Understanding the mindset of the audience - While
  token investors will look for viable
  opportunities to make profits, some investors
  will be more interested in the functionality of a
  project. Hence, support is needed from both
  amateur and professional investors.

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Factors to consider while implementing PR for ICO

• Figure out the costs - Prepare the right budget
  according to your operational scope. Results will
  take some time and cannot be achieved overnight. 
• Form a well-versed team - Make sure that your
  team members know the changing trends that are
  shaping the future of blockchain and
  cryptocurrency. Generate creative and unique
  content. 
• Concentrate on storytelling - Have a common theme
  to please your investors. Ensure that there is
  adequate focus on problem-solving and share
  details about the impact your solution can have
  on the world. Divide your audience into different
  segments and pitch your benefits. 
•  Use PR as a part of a strategy -  PR should not
  run the entire campaign. It is a complementary
  tool and must eliminate uncertainty in the minds
  of investors. Build a personal brand by creating
  awareness about your project. 

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The Top Pr Marketing Tactics for ICO

• Guest posting - Showcase your expertise by
  posting content on popular crypto news sites.
  Communicate interesting insights about the
  massive potential of your project.
• Sponsored posting -  This involves circulating a
  series of articles, advertisements and marketing
  campaigns done on prominent websites. It leads to
  higher traffic and a better reach. 
• Discussion forums - Content on latest topics can
  be posted in highly frequented discussion forums
  on Bitcointalk, Reddit and Quora. Apart from
  sharing knowledge, timely updates of your project
  can also be mentioned. 
• ICO calendar sites - Utilize websites such as
  ICObench and ICOmarks which carry reviews and
  ratings about all the ICOs. Information about
  events, token sales and Pre-ICOs would be
  available for all the industries. 

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How Pr Can Prove to Be a Big Difference for ICO

• An average investor will get to know the benefits
  offered by the project, experience of the team
  members and the advantages of the product. 
• The message is easily understood in the absence
  of technical jargon. A broader perspective is
  achieved as interesting solutions are shared
  along with facts and information being
  published. 
• A positive brand image would be built which leads
  to better user engagement. PR also helps in
  managing crisis by maintaining a positive image. 
• Since unique aspects of a project are promoted,
  PR helps in retaining the attention of the target
  market for a longer time. Through consistent
  efforts, new clients can be tapped.

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Internal Changes to Make Before Implementing Pr
for ICO

• Form a well-versed team with proven experience
  who can impress investors and journalists with
  their track record. 
• Apart from posting content on various channels,
  try to organize events or conferences for
  positioning your firm effectively. 
• Publicize your core strengths on editorial
  websites which accept both content and
  advertisements. 
• Keep track of the trends in the industry and make
  your marketing plan as flexible as possible to
  align with future changes. 

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Why choose Blockchain App Factory to execute PR
for ICO

• They have a wonderful track record and have
  raised a record amount of funds for many
  clients. 
• Their marketing team is up to date with the
  changes occurring around. They can battle
  uncertainty at short notice and ensure
  effectiveness in promotion and fundraising. 
• Apart from fulfilling your business objectives of
  generating a higher return on investment, they
  will create value addition for your product and
  improve the standards used in various processes. 
• They maintain constant communication with the
  clients regarding the progress of the project.
  24X7 technical support is provided in multiple
  languages to resolve any queries. 

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CONTACT USWebsite https//www.blockchainappfa
ctory.com/pr-service-for-icoEmail Id
info_at_blockchainappfactory.comContact No 91
6382 665 366