TVOF

1
A Digital Destination on Fashion and Design
2
VISION AND MISSION
The Voice of Fashion was launched in July 2018 to
track, define and lead fashion conversations in
India and about Indian fashion and retail
globally. In its first year, The Voice of
Fashion has created a space that is fashion
forward, democratic, creatively charged, urgent,
responsible with its facts, entertaining and
global in look and experience. The platform
adopts a sectional approach to its storytelling
and reportage Centrestage Watch Real Shop
Fabric of India Intersections
Sustainability The Voice of Fashion is Indias
only fashion publication with a dedicated section
on Sustainability with a global-local,
socio-scientific perspective. Editor Shefalee
Vasudev Published by IMG Reliance
Limited Website https//thevoiceoffashion.com/
3
TVOF AS A DIGITAL PLATFORM
Triggers debate and discussion in the crafts and
handlooms sector while emphasising diversity,
inclusivity, sustainability
Catalyzes an evolved consumer perspective through
engaging as well as entertaining approach to
fashion education

• Explores intersections, fashion in India makes
  with society, culture, arts, music, cinema,
  literature

4
SHARP, REFLECTIVE COLUMNS
5
LEADING THE DEBATE

• TVOF launched Indias first sustainability study
  in fashion and apparel industry.
• Keynote by Mrs Smriti Irani, Minister of Textiles
• Released as a book at Lakme Fashion Week 2020
• Access report here.

The TVOF Rebuilding Report launched in July 2020
is a diverse, dynamic report that documents the
loss wreaked by the pandemic with recovery
solutions for the road ahead. Access report here.
6
TVOF DIGITAL FOOTPRINT
Instagram Followers 54.7k
Average of 100 Articles/month 1.2k
articles published in 1 year
Facebook Followers 17.9k
INIFD Smart Talks created by
TVOF reached 9.5K students
4.5k Subscribers to Weekly Newsletter
7
QUESTIONS NO ONE ASKS Live Talk Show by TVOF
David Abraham, Rajesh Pratap Singh, Rohit Bal,
Shahab Durazi, Late Wendell Rodricks in a
discussion moderated by TVOF Editor Shefalee
Vasudev at Lakme Fashion Week 2019
Designer Manish Malhotra with Shefalee Vasudev at
Lakme Fashion Wee 2020