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Your content needs visibility on the internet, but how? Search engine optimization (SEO) increases the traffic when your content is exemplary. Google publishes content that is of high-quality and meets specific standards. But, the question is, how can you make your content vibrant and trendy? – PowerPoint PPT presentation

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Title: propelguru1 (3)


1
5 Google Ranking Signals That Make Your Content
Visible
2
Introduction
  • Your content needs visibility on the internet,
    but how? Search engine optimization (SEO)
    increases the traffic when your content is
    exemplary. Google publishes content that is of
    high-quality and meets specific standards. But,
    the question is, how can you make your content
    vibrant and trendy?

3
Signals you can add to your content that can take
it on the top of the Google rankings
  • Highly-linked Content
  • Relevancy
  • Content-Length
  • Exact Keywords Match
  • Content Engagement

4
Highly-linked Content Backlinks can make your
content more reachable to the audience, and
backlinks are the backbone of its ranking
algorithm. It is proven that you need a multitude
of links to make your content more visible and
accessible.
5
What Linkable content means Depending on the
material, its audience gets decided. Conservation
of content on water would attract the attention
of environmentalists educational content is for
teachers, lecturers, students, and content
related to technology attracts technocrats.
Buzzsumo tells you which content is going to
attract more links on your subject.
6
Relevancy
  • Google trends the relevant content on the web it
    is a recent signal on which Google is still
    working on its modifications.

7
  • Content-Length
  • It is indicated by Google that long-form content
    generates more backlinks, therefore it ranks
    higher. So, its wise to create more linkable
    content.
  • If you get a choice between writing 1000-word
    articles or three 200-word articles, then always
    choose the longer content.
  • If you are writing content of 5000 words, then it
    is advisable to include sub-topics.
  • If you have written an answer of 500 words to a
    question, and it is clearly answering the
    question, then it is not desired to make it a
    lengthy content.

8
Exact Keywords Match There is a high probability
of ranking your article at the top when the
keywords match precisely. So, its excellent if
your title tags have keywords that wholly or
partially match. The thing to note is that most
titles do not have keywords matching exactly, but
there is some variation of those.
9
Content Engagement It has always been an
essential parameter for deciding the ranking of
your content. If readers do not read your
content, does it mean they dont like the
article, or maybe they find their answers during
the search? If people go through the complete
content, they might feel the content quite
engaging. So, this signal becomes questionable,
and its dicey to analyze or evaluate.
10
Many signals drive Google to do a more relevant
search, but the content is the primary foundation
of ranking it high. So, focus on writing relevant
ones, keeping the signals as mentioned above in
mind. Need help with Search engine optimization
Services? Contact us at Propel Guru now..
11
THANK
YOU
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