To attract more investment, there is a need for the best synopsis

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To attract more investment, there is a need
for the best synopsis
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Introduction

• A start-up synopsis is a short document that has
  a big impact. Sometimes known as one-pager, a
  start-up synopsis is a short version of a
  business plan that most investors like to
  consider before deciding to call you for a
  presentation meeting. With the stakes so high, it
  is essential to create a concise, yet
  comprehensive, exciting and well-written synopsis.

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Introduction
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Understand what a start-up synopsis is for

• The founder and CEOs know their companies like
  the back of their hands, and trying to gather so
  much relevant information in so little space is a
  challenge. The key is knowing what to prioritize.
  We've put together nine simple steps to help you
  create a persuasive and informative pager that
  will help you plan the big meeting.
• Understand what a startup synopsis is for
  before even typing a word, you need to understand
  the purpose and logic behind a synopsis and what
  investors look for when they read one.Famous
  venture capitalists and other investors are
  inundated with enthusiastic startup proposals
  hoping for a partnership. A synoptic document is
  the easiest way to know and evaluate the
  potential of your company. If they like your
  synopsis they might ask for your, presentation or
  schedule a meeting directly. If they don't, they
  will likely throw it away and never think about
  you or your company again.

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Your synopsis must contain all of the information
investors require

• Your synopsis must contain all of the information
  investors require to make this assessment.
  Normally, this comprise the following Your value
  proposition, a description of the product or
  service, an explanation of the customer base and
  relevant market factors, your business model and
  future projects, financial projections, Your
  funding request, Any other special or impressive
  information about your company and its founders
• Creating the synopsis of your start-up can be a
  clarification exercise to understand the
  strengths and weaknesses of your company, which
  you can then distil in points of sale

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Engaged investors likely won't read the entire
summary

• Engaged investors likely won't read the entire
  summary unless you get their attention within the
  first few seconds. The quickest way to get them
  involved is to describe the need or problem your
  start-up wants to solve or is already solving.
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• After getting the reader's attention, explain how
  your product aims to solve the problem.Do not go
  into product specifications or other details.
  Space is precious and if investors really want to
  know how your product works, they will call you
  to talk about it. Just give a very broad overview
  and quantify the difference you can make where
  possible.

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Smart business ideas are useless unless there is
a proven and well-defined market

• Smart business ideas are useless unless there is
  a proven and well-defined market. Show potential
  investors that you have a good understanding of
  the product market's adequacy and that there is a
  (hopefully large) market of people who will
  happily purchase your product if given the
  opportunity.
• Investors are checking to see if you understand
  the needs and concerns of your target customers.
  The more you understand your customers, the more
  you will be able to create a successful product
  or service that meets their needs.When writing,
  keep in mind that your user base may not be the
  same as your customers. For example, if your
  product is a textbook, the paying customer is
  actually the school board, not the students or
  even the teachers. Clarify who is making the
  purchasing decisions for your users and what
  their considerations are. Include customer
  specific people if you have space.

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Investors want to know that you have done some
competitive analysis

• If you've really come across a great solution to
  a common problem, chances are you're not the only
  one out there. Investors want to know that you
  have done some competitive analysis, that you
  know how you compare to competitors and which
  outlets make you stand out.Focus on the
  positives, including what your company offers,
  rather than the negatives, such as the
  shortcomings of your rivals. Collect this
  information by researching your competitors,
  reviewing your existing users, and testing
  competing products if possible.

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CONCLUSION

• Writing a start-up synopsis is not an easy
  exercise. It can be frustrating to try to
  condense your business details into one
  page.Remember what's at stake. This is the first
  interaction a potential investor will have with
  your company, so it's a golden opportunity to win
  them over with your enthusiasm, organization and
  professionalism. Spend the time doing it right so
  you can start building relationships in person.

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Contact us

• CONTACT 450, Mastermind 1, Royal Palms, Aarey
  Colony, Goregaon(E), Mumbai, Maharashtra
  400065Ph91 8097027355, 91 9137256150, 91
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  email at profprakash_at_mbaprojectreports.com