To Attract More Investment, There Is A Need For The Best Synopsis

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To Attract More Investment, There Is A Need For
The Best Synopsis
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• A start-up synopsis is a short document that has
  a big impact. Sometimes known as one-pager, a
  start-up synopsis is a short version of a
  business plan that most investors like to
  consider before deciding to call you for a
  presentation meeting. With the stakes so high, it
  is essential to create a concise, yet
  comprehensive, exciting and well-written
  synopsis. (BBGV91220)
• The founder and CEOs know their companies like
  the back of their hands, and trying to gather so
  much relevant information in so little space is a
  challenge. The key is knowing what to prioritize.
  We've put together nine simple steps to help you
  create a persuasive and informative pager that
  will help you plan the big meeting.
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• Understand what a start-up synopsis is for
  before even typing a word, you need to understand
  the purpose and logic behind a synopsis and what
  investors look for when they read one. Famous
  venture capitalists and other investors are
  inundated with enthusiastic startup proposals
  hoping for a partnership. A synoptic document is
  the easiest way to know and evaluate the
  potential of your company. If they like your
  synopsis they might ask for your, presentation or
  schedule a meeting directly. If they don't, they
  will likely throw it away and never think about
  you or your company again.
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• Your synopsis must contain all of the information
  investors require to make this assessment.
  Normally, this comprise the following Your value
  proposition, a description of the product or
  service, an explanation of the customer base and
  relevant market factors, your business model and
  future projects, financial projections, Your
  funding request, Any other special or impressive
  information about your company and its founders.
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• Creating the synopsis of your start-up can be a
  clarification exercise to understand the
  strengths and weaknesses of your company, which
  you can then distil in points of sale.
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• Engaged investors likely won't read the entire
  summary unless you get their attention within the
  first few seconds. The quickest way to get them
  involved is to describe the need or problem your
  startup wants to solve or is already solving.
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• After getting the reader's attention, explain how
  your product aims to solve the problem. Do not go
  into product specifications or other details.
  Space is precious and if investors really want to
  know how your product works, they will call you
  to talk about it. Just give a very broad overview
  and quantify the difference you can make where
  possible.
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• Smart business ideas are useless unless there is
  a proven and well-defined market. Show potential
  investors that you have a good understanding of
  the product market's adequacy and that there is a
  (hopefully large) market of people who will
  happily purchase your product if given the
  opportunity.Investors are checking to see if you
  understand the needs and concerns of your target
  customers. The more you understand your
  customers, the more you will be able to create a
  successful product or service that meets their
  needs. When writing, keep in mind that your user
  base may not be the same as your customers. For
  example, if your product is a textbook, the
  paying customer is actually the school board, not
  the students or even the teachers. Clarify who is
  making the purchasing decisions for your users
  and what their considerations are. Include
  customer specific people if you have space.

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• If you've really come across a great solution to
  a common problem, chances are you're not the only
  one out there. Investors want to know that you
  have done some competitive analysis, that you
  know how you compare to competitors and which
  outlets make you stand out.Focus on the
  positives, including what your company offers,
  rather than the negatives, such as the
  shortcomings of your rivals. Collect this
  information by researching your competitors,
  reviewing your existing users, and testing
  competing products if possible. Writing a
  start-up synopsis is not an easy exercise. It can
  be frustrating to try to condense your business
  details into one page.
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• Remember what's at stake. This is the first
  interaction a potential investor will have with
  your company, so it's a golden opportunity to win
  them over with your enthusiasm, organization and
  professionalism. Spend the time doing it right so
  you can start building relationships in person.
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