Most selling Carbonated drinks in India

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Most selling Carbonated drinks in India
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Carbonated drinks in India or more commonly
called soft drinks have become a crucial part of
the Indian lifestyle mainly due to the hot and
humid climatic conditions. They are a popular
choice among Indian audiences due to their unique
sparkling texture and sugary taste. However,
consumers are now leaning more towards
authenticity, naturality, convenience and healthy
alternatives. As a result of consumers
searching for more natural and premium products,
these beverages are getting lower in sugar, more
refreshing, and have more authentic taste
experiences. Beverage manufacturers are now
offering a wider range of products to satisfy
their customers with consistently great-tasting
flavour and texture.
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Coca-Cola Commonly referred to as coke in India,
Coca-cola is one of the largest selling
carbonated drinks in India. It has a unique
flavour and mouthfeel that complement the Indian
palate. Almost everyone agrees that nothing
tastes better than coca-cola. Which is why it is
commonly used as a refreshment, a mixer with
cocktails or just with snacks. It goes
perfectly with a whole range of junk foods
including pizza and samosa. The company also has
several other brands, capturing about 60 of the
market in India. While Coca Cola alone captures
around 40 of the Indian soft drink market, as
the most popular carbonated drink in India.
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Pepsi While this drink appears to be similar to
Coke in mouthfeel, there is a significant
difference in flavour. It gives a stronger
flavour while Coke is a lot smoother. As per a
study, Pepsi has more of a citrus taste, while
coke is overpowered by a raisiny-vanilla tang.
The sweeter and more citrusy taste behind Pepsi
is why its one of the most popular carbonated
drinks in India. Since its introduction in the
Indian market, the taste of this carbonated drink
has remained the same. To cater to
health-conscious audiences, Pepsi is also
available in the low-calorie and low-sugar drink
known as the Diet Pepsi. In this drink,
artificial sweeteners are used, instead of sugar.
With a market share of 40, Pepsi is the main
competitor of Coca Cola, another top carbonated
drink in India.
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Thums Up Introduced in 1977 by Parle Agro, Thums
Up captured the Indian cola market when Coca-Cola
and Pepsi were expelled by the Indian government.
Over the next 16 years, the brand controlled up
to over an 80 market share. After 1990, when the
Indian government welcomed back the foreign
carbonated drinks in India, it was still the most
popular drink in the market. While the drink
might seem similar to coke, it actually has quite
distinct flavour profiles. The carbonation and
fuzziness are strong on both the drinks.
However, Coke's bubbles only accentuate the
cola flavour in the beginning, the Thums Up
carbonation feels more like a pleasant tingle
that compliments the flavour. Most importantly,
there seems to be more complexity to the spices
in the Thums Up which is why it has a smoother,
more enjoyable finish than standard Coke. Thums
Up was the highest-selling carbonated drink in
India until 2013 when the Sprite took over its
place.
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