Tips for eCommerce Product Description Writing that Sell

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Tips For eCommerce Product Description Writing
That Sell
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 Focus On Ideal Buyer
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• Choose your target audience while writing your
  product descriptions, ask and address their
  problems and offer solutions while incorporating
  conversational language.

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Highlight Benefits
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• While writing product descriptions, incorporate
  benefits of product and play with emotions of the
  buyer. Think of their experience, highlighting
  pain points unlike boring bullet points.

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Include Your Target Keywords
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• Keywords for your products in the descriptions
  that make it easy for users as well search
  engines to easily find you when looking for your
  kind of product.

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Easy to Scan
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• Make your product descriptions that are easy for
  users to read with short sentences, easy to scan
  bullet points, proper headlines and readable font
  size.

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Include Recommendations
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• Shoppers like to know how other people feel about
  your product. Make your product appealing by
  including a personal recommendation from a user
  in the description.

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