Four Essential Components of a Small Business Website

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Four Essential Components of a Small Business
Website

• There are more than half of small businesses in
  Australia that don't have a website. This means
  they are lagging behind their competitors, who
  have a presence on the digital platform. 
• If you are a small business and aren't present on
  the digital platform, you are losing out on
  serious business.
• Websites are the new business cards that help
  customers locate the business and establish its
  credibility.
• Establish a strong online presence with an
  effective website designed by a reputed web
  design company Melbourne.

Of course, building a website for your business
is essential, but making sure it has the key
components that bring success for your business
is even more important!
To help you build a small business website that
actually works, we've put together a
comprehensive list of everything you'll need and
how to design and set up your site.
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• An attractive landing page

A landing page leaves an effective impression on
visitors. Landing pages can make or break your
business. It's the first thing your potential
customers would notice when they visit your site,
so you need to make sure it's worth noticing. It
shouldn't be too lengthy and should deliver the
message precisely. Take the help of infographics
to explain in a better and more precise manner. 

• An informative About Us page
• The purpose of this page is to convey your brand
  story to your audience. It's a great opportunity
  to build connections with your potential
  customers and earn trust and respect. Custom web
  design Melbourne experts will help you
  interestingly deliver your brand story. 

• Smooth Navigation
• Your website's primary goal is to convey your
  selling message and convert that reader into a
  buyer. Think about the communication goals or
  objectives, content, design, and functionality of
  the site. Your navigation is a critical component
  of any website. It must be in a logical order,
  consistent across platforms, easy to find, easy
  to understand, and easy to use.

• Powerful SEO 
• SEO (Search Engine Optimisation) is the practice
  of optimising your website to appear higher in
  search engine rankings and generate more traffic.
• Only a few small business websites get to stand
  out among the crowd. Those are the ones that
  follow the best SEO practices. Our team of
  experts ensures that your website follows all
  these practices.

Original Source
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ts-of-a-small-business-website