Digital Sharecropping: A Native English Content Writers’ Perspective

1
Digital Sharecropping A Native English Content
Writers Perspective

• https//goodmanlantern.com/

2
So youve decided to invest some time, effort,
and budget into your businesss online
presence. Youve heard that social media is the
way to go. While social media can play a big part
in your marketing strategy, you need to be
careful of one thingdigital sharecropping. Its
easy for any business to fall victim to digital
sharecropping because theres an alarmingly low
amount of awareness about it. Native English
content writers in the industry know all too much
about this shortfall. In fact, we think its high
time that everyone gets a better idea of what
digital sharecropping is and how best to avoid
it. Heres what our native English content
writers think about digital sharecropping and
some advice on what not to do.
3
What is Digital Sharecropping?

• The term digital sharecropping was first used
  by the author Nicholas Carr. He used it to
  describe a common occurrence on the Web 2.0
  (todays internet). Being one of the
  knowledgeable native English content writers in
  the industry, he said

4
One of the fundamental economic characteristics
of Web 2.0 is the distribution of production into
the hands of the many and the concentration of
the economic rewards into the hands of the
few.Simply put, the more content thats put
onto free platforms, the more valuable those
platforms become. So, the more you add to
Facebook, Twitter, Pinterest etc. the richer
youre making them. To make matters more unfair,
once you publish that content on the platform, it
no longer belongs to you, even if youve created
it. The reason its called digital sharecropping
is that it draws parallels to a form of
agriculture called sharecropping. With this
system, those who farm the land dont actually
own it. Instead, they work the land that is owned
by a larger entity and receive a small portion of
the profits of their labour.
5
So, if you imagine that Facebook is the
landowner, your business would be the farmer
doing the actual work. You work the land,
producing content that brings traffic and
attention to the site. What our native English
content writers hate most about this is that,
even after the effort, your content no longer
belongs to you once its online. And, yes, you
may get some customer interest out of it, but you
have little control of what happens to it once
its on there.
6
How We Can Tell if Youre Guilty of Digital
Sharecropping

• Our team native English content writers will tell
  you to stay far away from digital sharecropping.
  But thats easier said than done. How do you even
  know if thats what youre doing?
• The horrible truth is that tons of businesses are
  victims of digital sharecropping without even
  knowing it. For those that use PR teams and media
  managers that arent native English content
  writers, this is a travesty. Their teams should
  know better. But, alas, when you make content for
  so many different platforms, its easy to lose
  track and forget about who actually owns that
  content. Its easy to assume that its still
  yours.

7

• Here are some questions that our team of native
  English content writers use to determine their
  level of digital sharecropping
• Is the content credited to me?
• Am I able to control when, where, and how my
  content is displayed?
• Can I say when my content is deleted, edited, or
  taken offline?
• Can I download or archive my content from the
  site its on?
• If the answer to the question above is no, then
  youre probably digital sharecropping. Yikes.

8
Whats SO Bad About Digital Sharecropping Anyway?

• Its not always easy to keep
• Unless, like us, youre one of the native English
  content writers that understand the ins and outs
  of digital sharecropping, you may not see the
  downside. Sure, your content brings in money for
  the social media site. And sure, you may not have
  control over the content once its posted.

9
Whats the harm in all that? Youre still getting
your name out there, right? While that may be
true, its not always for the best.You need to
remember that there is a difference between
having a well-rounded marketing strategy and
relying on a platform to do your marketing for
you. Its the latter that we want to avoid.
Native English content writers in the marketing
industry will tell you that its important to use
all kinds of social media to promote your
business. Its a great way to engage with your
audience and promote your business. But, you
should be doing more than just that. Heres why
our native English content writers think you
shouldnt put all your eggs in one basket
10
Platforms Come and Go Overnight

• When was the last time you thought about Vine,
  the video-sharing platform? Crazy to think it was
  once the most popular video-sharing platform out
  there. And then, it disappeared overnight.
• Websites and third-party platforms can lose
  popularity quickly for various reasons. So, if
  youre investing significant amounts of time,
  energy, and money into one of these platforms,
  you stand to lose a lot if it goes bust.
• The scariest part of all is that theres little
  way to tell when the ship might sink. Youre
  taking a huge gamble on the platform doing well.
  If it does start to lose popularity, youll have
  fewer eyes on your content and your reach will
  start to dwindle. This is our native English
  content writers collective nightmare.

11
Theres No Customisation

• Unless you own the platform, theres little room
  for creative control of your content. Our team of
  native English content writers often bemoan the
  fact that theres a word limit for posts unless
  you buy more characters. But, it goes further
  than this.
• What if your business uses outstanding photos as
  part of its marketing. These platforms often
  compress the images, taking away the impact. And,
  if you use video content, your videos have to
  meet certain requirements to be shown. I can hear
  the rest of our team of native English content
  writers cringing from here!

12
On the topic of videos, platforms like Facebook
will place ads on them. While this brings in
revenue, you have no control over the types of
ads they use. What if the ad doesnt align with
your brand? What if its an ad for your
competitors products? Ultimately, relying
solely on these platforms leads to a compromise
in terms of quality and originality of content.
For our native English content writers, quality
comes before everything.
13
What Other Options Do I Have?

• So, say youve taken our native English content
  writers advice and decided to avoid digital
  sharecropping. What kind of solutions do you
  have?
• Firstly, you need to make sure that your website
  is up to scratch. After all, this is where your
  potential customers are going to be looking. Make
  sure that your website is professionally
  designed, optimised for SEO purposes, and is
  mobile friendly.
• Secondly, start posting content to your website.
  This can be in the form of videos, blogs, or
  infographics. Whatever you choose, youll be the
  one that owns it. This means that you have full
  control over when and how its posted, and how
  its distributed. Your content will be completely
  customised to suit your standards. Our team of
  native English content writers can be a great
  help with this part.
• Finally, build your brand on your own terms.
  Seeing as youre no longer beholden to the whims
  of the platform execs, you can decide how you
  want your brand to work. You get to choose how
  you advertise and who you partner with.

14
Dont Say Goodbye to Social Media Just Yet

• Your website is great on its own, but it would be
  silly to discredit how powerful social media is.
  Simply for the fact that so many people use it
  every day. As part of your marketing plan, its a
  great idea to use social media posts to promote
  your content. That way, youre getting the best
  of both worlds.
• The goal in this instance is to use those
  platforms to drive traffic to your site. So,
  instead of relying on the site for all the
  information they need, your customers will find
  you on there and rely on your own website
  instead.A great way to make sure youre hitting
  a good balance is to write a blog for your
  website, then post a summary of the blog to the
  social media site. Make sure to link the blog so
  that people can keep reading if theyre
  interested. This is where our native English
  content writers can make things much easier for
  you.

15
How Goodman Lanterns Native English Content
Writers Can Help You

• Hopefully, youve got a better understanding of
  what digital sharecropping is and how to avoid
  it. But, our native English content writers know
  that understanding and implementation are two
  different things. Thats why its better to
  choose well-versed, knowledgeable native English
  content writers to do the job for you. Thats us!
• With a deep understanding of language, phrasing,
  and nuance, our native English content writers
  can help you produce excellent content. And, with
  an allergy to digital sharecropping, theyll make
  sure your content remains yours and yours alone.
• Our team of native English content writers can
  help you avoid the dreaded digital sharecropping.
  Contact us today!

16
THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/