Advice For Outsourcing Link Building

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Link-building campaigns are more effective when
outsourced

• Theres a good chance your answer to the question
  would relate to time if you were to be asked what
  your greatest marketing obstacle is.
• You will save time and be able to implement other
  SEO strategies by delegating link-building tasks
  to other people.
• Should you remain unconvinced, keep reading to
  discover four additional reasons you may want to
  delegate link building tasks to professionals
• Cost savings Even though you have to pay for
  link building (typically per month) when
  outsourcing link building, the price is usually
  lower than the hourly wage you pay your staff
  plus the costs of the tools and software needed.
• Renting expertise Unless you have extensive
  knowledge of the link-building industry, you can
  hire a professional with in-depth knowledge of
  the field. By creating links in this way, youll
  be gaining efficiency and boosting your odds of
  success.
• Reduced stress Link-building professionals
  encounter fewer SEO issues, right? This allows
  you to relax when it comes to your SEO campaign
• A firm view of your latest idea If you have an
  innovative idea for your business, inform your
  affiliate to save time and money.

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Here are 7 Tips for Outsourcing Link Building

• When youve decided that an outside company is a
  good choice (after reading up on the benefits),
  the following tips will help.

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1. Find out more about it

• A good SEO company should be able to meet your
  needs and provide you with the link analytics you
  hope to achieve. Moreover, you should feel like
  the money youre spending is worth it.
• It is important to partner with someone familiar
  with both SEO and link building, as well as how
  the two interact with each other.
• Whenever you hire a link building agency the
  following two goals should be taken into
  consideration
• Allowing you to spend more time on more important
  things, by delegating tasks to someone else.
• Bring an increase in organic traffic, backlinks,
  and rankings.
• For your business and the results you are looking
  for, you want to choose the best option. Here are
  some things to consider
• Data about their past clients (case studies)
  find out what past clients say about their
  services (particularly in your field).
• Reviews and testimonials Identify past
  customers and read what they had in relation to
  the agency, both positive and negative.
• Prices and plans look at the price and
  flexibility of their services.

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2. Work with an SEO-focused link builder

• If you choose to hire a link builder, make sure
  that they have an understanding of SEO.
• In other words, theyre more than a simple
  one-sided link builder.
• All SEO elements must be understood, including
  how link building ties in with SEO.
• The importance of link building cannot be
  overstated
• In SEO, its a key ranking factor.
• Therefore, an experienced link builder should be
  able to offer suggestions on how to optimize your
  website in order to ensure your link building
  efforts are successful and actually work. Find
  out what they think by asking them these
  questions
• What is their understanding of on-page SEO?
• What are their skills in creating good content?
• How well do they know Googles newest changes to
  its algorithm?

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3. Performance-based Compensation

• In order for your website to generate more
  traffic, a pay-for-performance pricing plan is
  the best option
• How come?
• You only pay when you see actual results.
• So your outsourced link builder will be motivated
  to produce quality links.
• You will pay more for a higher-quality link.
• Its also important to establish KPIs.
• Do you know how to measure the quality of
  backlinks, for example?
• You could use
• Domain authority What is the domain authority of
  the website?
• Traffic generated organically Are you getting
  visitors to the site?
• Are this websites contents relevant to your
  industry/niche? Does the content make sense in
  context?

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4. Stay away from Black Hat SEO Companies

• An example of black hat SEO is when search
  engines reward websites for dirty tricks that
  trick them into showing up higher in search
  results. Such tricks include
• Overuse of keywords
• Writing guest posts from spun content
• Fake listings in directories
• In short, you should refrain from hiring
  link-building companies that implement these
  techniques-you risk being penalized by Google for
  doing so.
• Googles algorithm continues to improve, making
  it harder for black hat SEO. However, all
  agencies are not alike. A few might offer black
  hat search engine optimization disguised as
  something else.
• Before signing a contract with an agency, ask
  them about their link-building process.

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5. Focus on optimizing the rest of your website's
SEO

• Your websites ranking depends most upon link
  building.
• Spend time optimizing other aspects of your
  websites SEO as well if you truly want to build
  on your link-building efforts.
• For example
• SEO on-page optimization
• Regularly publish content that targets low
  competitive, volume-driven keywords
• User-friendly websites
• Make your meta description and title perfect
• Conversion rate optimization can improve your
  sites effectiveness

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6. Make sure both parties have clear expectations

• Lastly, both sides will need to establish clear
  expectations. Those expectations should include
• Outsourcing your business based on the following
  goals (or reason)
• Communication frequency
• Communication methods
• KPIs (Key Performance Indicators) theyll report
  on
• Reports you will receive and how often

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7. Don't rush the link builder

• To conclude, make sure that you can allow the
  link builder enough time to market your website.
• A months worth of hiring someone to do link
  building is not worth outsourcing.
• Whats the reason?
• Thats because you cant see results within a
  couple of weeks.
• My clients typically see results from
  link-building three to six months after starting.
• It takes patience to succeed in this long-term
  game, as with most SEO.
• Wed all do it if it was easy.
• It takes time and consistency for SEO to produce
  results.There is a chance to obtain results in
  30 days and I have had some clients achieve
  this.
• However, it is important to keep your long-term
  goals in mind.

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To conclude

• In this guide, you will learn how and why you
  should consider outsourcing your link building
  projects if you are not already doing so. You can
  build your digital presence safely by outsourcing
  link building. Hiring an outside firm saves you
  both time and money, as well as the hassle of
  finding a candidate internally.
• You can reach out to us if you need assistance
  with link building. If you have questions, well
  be glad to answer them, and well also discuss
  our outreach workflow.

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