SEO for Absolute Beginners_bhivetechnologies

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SEO FOR ABSOLUTE BEGINNERS
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Search engine optimization (SEO)

• SEO is an abbreviation for the term search engine
  optimization. Search engine optimization (SEO) is
  what you do to increase the traffic to your
  website from organic search results on platforms
  such as Google and Bing.
• Whenever a person types something into a search
  engine, they are presented with a page containing
  search results for the term they were searching
  for.
• Each search results page contains two types of
  results paid and organic.
• Organic search results are listings on search
  engine results pages that appear because of their
  relevance to the searched term.
• In contrast, paid search results are
  advertisements where an advertiser pays to have
  their ad displayed whenever someone runs a search
  query matching the advertisers criteria.

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website traffic

• Website traffic is anything that visits your
  website. This includes both, actual human
  visitors and automated programs (called bots).
• Website traffic is measured through a specialized
  website analytics service by adding a short piece
  of computer code to your webpages. This code is
  normally generated by the service you are using
  to measure website traffic.
• Depending on what service you use, the code may
  track all kinds of things, including, for
  example the number of visitors to your website,
  how long they stay, which pages they visit, what
  browsers they use, where are they located, etc.
• Currently, Google Analytics is perhaps the most
  popular website analytics service out there.
  Also, its free.

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Search engine ranking factors

• When a user enters a query, the Google algorithm
  searches the index for matching web pages and
  returns the results they believe are the most
  relevant to the user. Relevancy is determined by
  over 200 factors.
• Google doesnt release a list of their ranking
  factors to the public. Therefore, SEO experts
  have to rely on their own testing and (sometimes)
  guessing.
• However, one thing you can do is to ensure
  Googlebot knows about you. Heres how
• Make sure Googlebot isnt blocked.
• Use the Submit URL option in Google Search
  Console.
• Create a Sitemap and submit it to Google Search
  Console.
• If youve recently added or made changes to a
  page on your site, you can ask Google to
  (re)index it using the Fetch as Google tool.

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SEO best practices

• 1. Improving Site Structure
• Simple-to-understand URLs can lead to better
  crawling of your pages by Googlebot. The
  navigation of a website is important in helping
  Google understand what content is important.
• 2. Optimizing Content
• Besides being an important element of SEO, the
  title tag will usually also appear in the first
  line of the search results. If the words in the
  title tag match the words in the search query,
  those words are bolded. Description meta tags are
  important because Google might use them as
  snippets for your pages in the search results.
  Compelling and useful content will positively
  influence your website more than any other SEO
  factor, because satisfied users will likely want
  to direct other users to it through blog posts,
  social media, email, forums, etc. Using optimized
  images can help improve web pages rankings and
  also bring extra traffic from the image search.
  Headings create a hierarchical structure for your
  content.

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SEO best practices

• 3. Dealing with Crawlers
• A robots.txt file is one way to tell search
  engines whether they can access and therefore
  crawl parts of your site. Using the
  relnofollow attribute tells Google that
  certain links on your site shouldnt be followed
  or pass reputation to the pages linked to. This
  is particularly useful for sites that have
  user-generated content, such as message boards or
  blog comments.
• 4. SEO for Mobile Phones
• Mobile sites not only use a different format from
  normal desktop sites, but the management methods
  and expertise required are also quite different.
  One of the most common problems for webmasters
  who run both mobile and desktop versions of a
  site is that the mobile version of the site
  appears for users on a desktop computer, or that
  the desktop version of the site appears when
  someone accesses it on a mobile device.
• 5. Promotions and Analysis
• Effective promotion will lead to faster discovery
  by those who are interested in the same subject.
  Googles Search Console helps webmasters better
  control how Google interacts with their websites.
  Web analytics programs like Google Analytics are
  a valuable source of insight for traffic
  analysis.

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Thank You
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