What is mobile marketing?

1
What is mobile marketing?

• The first and foremost, a rapid definition
  Mobile marketing refers to the art of marketing
  your business and its services to appeal to
  smartphone users. When executed perfectly, mobile
  marketing enables customers or possibleconsumers
  using smartphones with customized, time- and
  location-based information so that they can get
  what they need precisely when they look for it,
  even if theyre not th4ere.
• https//www.zizadigital.com/services/mobile-market
  ing/

2
How it works?

• Mobile marketing in Lagos is made up of ads that
  are shown on smartphones, tablets, or other
  mobile units. Mobile marketing ad arrangements,
  personalization, and styles can differ greatly,
  as a majority of social media platforms,
  websites, and smartphone apps offer their own
  distinctive and customized mobile ad options.
• Just like social media development in Nigeria,
  mobile marketing has become an essential part of
  todays businesss primary marketing roadmap.

3
Types of mobile marketing strategies

• Theres an impressive range of mobile marketing
  strategies to choose from. The type that works
  best for your venture will be reliant on your
  domain, target audience, and allotted budget.

4
App-based marketing

• This is a kind of mobile advertising which
  involves the use of mobile apps. While 80 of
  mobile time is consumedbetrothed with apps, there
  is no need to create an app yourself to get in on
  the move. Offerings like Google AdMobare supposed
  to help advertisers create smartphone ads that
  are shown on third-party mobile apps.
• Facebook also enables advertisers to form ads
  that are combined into Facebooks mobile app.
  Facebooks mobile driven Post ads participate so
  faultlessly with Facebooks news feed that users
  sometimes dont come to know that theyre looking
  at ads.

5
In-game mobile marketing

• In-game mobile marketing means mobile ads that
  show up within mobile games. In-game ads can be
  shown as banner pop-ups, full-width image ads or
  even video advertisements that look between
  loading screens.

6
QR codes

• QR codes are skimmed by users, who are then
  redirected to a particular webpage that the QR
  code is linked to. QR codes are
  sometimesintegrated with mobile gamification and
  have a sense of mystery to them, as users who
  read them dont always know preciselywhich
  website they are being taken to.

7
Location-based marketing

• Location-based mobile ads refer to ads that show
  up on mobile devices given a users location
  relative to anexplicit area or business. For
  instance, some advertisers may only prefer their
  mobile ads to run when users are within a 5-mile
  radius of their location.

8
Mobile search ads

• According to one of the agencies involved in
  mobile marketing in Lagos, these are elementary
  Google search ads made for mobile, some time
  spresentingvarious add-on extensions such as
  click-to-call or maps.
• https//www.zizadigital.com/services/mobile-market
  ing/
• 234 818 129 5000
• hello_at_zizadigital.com
• 43B, Oduduwa Crescent,Ikeja G.R.A. Lagos, Nigeria