SEO FOR BLOG POSTS: THE “ALL-YOU-NEED-TO-KNOW” GUIDE - PowerPoint PPT Presentation

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SEO FOR BLOG POSTS: THE “ALL-YOU-NEED-TO-KNOW” GUIDE

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Title: SEO FOR BLOG POSTS: THE “ALL-YOU-NEED-TO-KNOW” GUIDE


1
  • SEO For Blog Posts The All-You-Need-To-Know
    Guide

2
  • Exactly what is SEO, and why does it matter?
    Well, SEO is the abbreviation for search engine
    optimization, and when you make efforts to boost
    your sites Google rating, that is SEO. In short,
    if you post a quality blog that people want to
    read you will improve rankings. However, there
    are a few ways to get your rankings to soar even
    higher. The first-page spot on Google will surely
    flood your site with traffic. But you may wonder
    how SEO works for blogs.
  • SEO And Keyword Usage
  • Keyword usage is the foundation of search engine
    optimization. The words and phrases that site
    visitors use to find what they need in Google are
    keywords. For instances, if you are looking for a
    place to work out in a new town, you may use,
    gyms near me. That is a keyword phrase.
  • There are two basic varieties of keywords,
    short-tail, and long-tail.
  • Short-Tail Keywords
  • Phrases consisting of one to three words are
    short-tail keywords. People use these when they
    are not exactly sure of what they are seeking.
    Short-tail keywords are often used to find
    general information.
  • Short-tail searches are not likely to improve
    your ranking. The problem is that countless
    websites with strong internet presence compete
    for these keywords in Google. You may gain more
    traffic, but it is difficult to rank well with
    short-tail keywords.

3
  • Long-Tail Keywords
  • Phrases longer than three words are long-tail
    keywords. People use these search terms when they
    know what they want to find. This type of search
    phrase is used far less frequently.
  • In most cases, the good thing about long-tail
    keywords is the lack of competition for them. The
    result is easy ranking for some blogs, and as you
    continue to rank high with these keywords, you
    can expect a boost in combined traffic.
  • So, Which One Should You Focus On?
  • Optimize your homepage and category pages for
    short tail keywords and optimize blog posts for
    long tail keywords. It is recommended that
    articles are optimized for longer tail keywords.
    Aim even higher after you start seeing results.
  • Optimizing Your Posts For Google
  • Search Optimization for blogs require two things
  • An understanding of the correct keywords
  • Recognizing where to insert them in your writing
  • That is the simple version of the process this
    breakdown is more elaborate
  • Brainstorm Analyze Keywords

4
  • Place keywords in your
  • Headline
  • Page title
  • URL
  • Written content
  • Meta description
  • Brainstorming Analyzing Keyword Ideas
  • When brainstorming and analyzing what keywords
    will boost traffic, the first step is to compare
    your options. The Google Keyword Planner is a
    good place to start it is a free resource that
    anyone can use. Start by finding several
    potential keywords and click the link to search
    for new terms and ad group ideas. You will need
    to explore a few descriptive phrases to figure
    out which will be most effective for your blog.
    Keyword research is basically a little guesswork
    and experimentation.
  • Optimizing The Post For Google
  • To improve your chances of getting the best
    ranking, those new keywords must be strategically
    placed. The SEO Yoast plugin can help you reach
    new heights. The process is very straightforward
    after you install the free or premium version, it
    will provide an SEO status checklist. The plugin
    will also allow you to choose up to five focus
    keywords per page for search ranking.

5
  • Optimizing The Images For Google
  • To optimize your images for better ranking
    include the keyword in the image filename and the
    alt tag. The filename should be descriptive and
    accurate for Google and people searching. It
    should match the what appears in the picture. To
    separate words in an image filename, use hyphens.
  • Handle the alt tag in the same manner. You may be
    able to use the same descriptive words as the
    filename without any hyphens.
  • Conclusion
  • SEO optimization for blogs and articles doesnt
    take much effort. The time you put into it will
    be well worth it.
  • In-case you need a professional SEO Optimization
    service, contact us.
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