Title: All You Need To Know About Keyword Research
1KEYWORD
RESEARCH GUIDE
By David Lain
2Keyword research is the first step in your SEO
Journey. It is important in two common scenarios
Know Your Niche keyword research provides a
great overview of what sub-topics are
interesting for people in your niche or
industry. Finding Content Ideas Keyword
research can help you to find most profitable
keywords and content ideas.
3Where to find keywords?
Your first task comes with a seed keyword and
then let other platforms find you more ideas
4GOOGLE SUGGESTION
Google offers many keyword suggestions directly
in the SERP. Features such as Google
Autocomplete, People Also Ask or Related
Searches can be a great source of keyword ideas.
5KEYWORDS TOOLS
There are many free paid keyword tools that can
give you hundreds of keyword ideas based on a
single seed keyword.
6Keyword Metrics
Your goal is to find relevant keywords with high
search volumes and low keyword difficulty
7Search volume
Content creators did keyword research only to
find the keywords with high search volumes. They
stuffed them into content to trick the search
engine algorithms and ensure high rankings in
organic search. Since then, keyword research has
become a lot more complex.
8Keyword difficulty
- Once you find keywords you want to rank for,
youll need to find out how hard it will be by
evaluating the competition. It is usually
expressed with the metric called keyword
difficulty.
9Keyword relevance
Last but not least, your keyword must be
relevant. By looking at the SERP you can
identify whats the search intent behind the
query and whether it matches your content.
10THANKS.