Top 5 Cannabis Packaging Design Trends

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Top 5 Cannabis Packaging Design Trends
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Leafy Packaging
When you use the marijuana leaf on your marijuana
packaging, it's the fastest way to make cannabis
products identifiable. In addition, many
successful cannabis logos and package designs
incorporate the iconic leaf in innovative and
modern ways. The cannabis leaf is so recognizable
that you can even change its color and still
maintain its effectiveness. Feel free to
experiment and get creative. Getting in touch
with CBD packaging experts can help you with your
need! Make sure you hire experienced
professionals to guide you well.
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Environment-Friendly Packaging
Today's consumers are more environmentally
conscious than ever before. Customers care about
products that are good for them and for the
environment. As a result, "organic,"
"sustainable," and "raw" products are currently
in demand. The desire to minimize environmental
impact extends to packaging, as well. A recent
Nielsen study found that 3 out of 4 Millennials
and 72 of Gen Z would pay more for a product
that had sustainable packaging. Child proof
packaging shouldn't just be sustainable, it
should also look sustainable.
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Health Focus Packaging
Patients who use medical marijuana have health
issues to deal with. Your product must provide
reassurance that the solution you offer is
trustworthy. You can emphasize the medicinal
properties of your cannabis and cannabis-infused
products by modeling your cannabis packaging
after traditional medical packaging. In addition,
experts recommend using clear copy and packaging
design with ample white space, as mentioned
above. Find further design inspiration from the
medical brands you admire that are relevant to
your brand.
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Minimalist Packaging
Feel like you're being beaten over the head with
suggestions to embrace minimalist packaging and
design? Just get used to it. It couldn't be truer
than the adage "less is more.". Minimalist design
enjoys a renaissance that shows no signs of
waning. You can achieve a contemporary (read
desirable!) effect with a minimalist approach to
your packaging design. Especially in high-end
products, black-and-white minimalist designs are
effective.
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Stereotype Play Packaging
Forget everything you know about avoiding
stereotypes for a moment. Cannabis has an
interesting, historic culture that lends itself
to clever marketing and design. While this trend
is used more heavily in the recreational cannabis
realm, there can be a place for it in the medical
arena when done tastefully. If you want your
brand to stand out from the crowd with stellar
child proof packaging, consider using a play on
words or referencing cannabis in a playful way.
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