A Short Guide to Marketing Management

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A SHORT GUIDE TO MARKETING MANAGEMENT?
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DEFINITION OF MARKETING MANAGEMENT
Marketing management is a way to identify
profitable opportunities or create opportunities
through customer satisfaction. It is a
customer-oriented process, and the marketing
managers must explore services that can satisfy
customers and cut off service that doesnt meet
customer satisfaction. Lets explore marketing
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WHAT ARE THE GOALS OF MARKETING MANAGEMENT?
There is a direct relationship between the
company's goals and marketing management goals.
Marketing management helps in achieving the
objectives of an organisation by meeting its
following goals Attracting customers Lots of
effort and money must be put in to attract the
right customers and boost sales and revenue of
the company. The marketing department implements
certain strategies to reach out to a large
audience through Tv ads, social media marketing,
online marketing etc., to meet these goals.
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Profit-making

• Marketing managers help generate a profit by
  reaching out to target customers, tracking
  customer and sales ratios, and attracting more
  customers to maximise revenue and profit.
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Ensuring customer satisfaction Marketing
management provides ways to deliver a seamless
experience to customers to keep them happy and
satisfied, especially its existing
customers. The marketing managers ensure that
customers get quality products and experience the
highest level of satisfaction through the
company's services. While studying marketing
management, you may have already gone through
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