Design Thinking

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Design Thinking and Innovation-
Dr.Raju Hajare, DeanEngineering , GU
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What is Design Thinking (DT)

• DT is a comprehensive(broad) customer oriented
  innovation approach that aims to generate and
  develop creative business ideas or entire
  business models
• DT attempts to implement Project Designers
  approach onto business process.
• DT Approach is applicable to all kinds of
  business ideas Product or Service

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What is Business

• Commercial activity engaged in as a means of
  livelihood
• The activity of making, buying, or selling goods
  or providing services in exchange for money
• Why One should do Business

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Design Thinking

• Integrative Approach Process of problem solving
  is considered together with its framework
  conditions.
• Problem Analysis and Solution are considered
  systematically and holistically in the form of a
  process.
• Various experts for problem analysis and solution
  development are involved and exchange their views
• The working environment is designed to promote
  creativity

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Design Thinking

• Three Ps of DT People, Process, Place
• People Human Centric Approach
• Process Problem Solving Process
• Place Working Spaces
• must be considered for a successful idea
  development.
• Fourth P is Partnership Large number of people
  are to be involved in the development and
  implementation of ideas.

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Design Thinking

• Focuses on Early Customer Orientation
• - DT starts with people and not with Technology
  or Business Goal.
• - Customer (User) have decisive influence on
  Go/Stop decisions in the process.
• - Traditional methods of market research deliver
  often disappointing results.
• Emphasizes on Empathy The first step in DT.
• - to put oneself in the position of
  customer/user to observe in detail.
• - this approach creates Customer Orientation
• - Prioritize development to satisfy needs
  of customers

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Design Thinking

• Make ideas Tangible ( realizable) at early
  stage
• Prototypes must be created as quickly as
  possible (for both product or service)
• It is not about testing fully finished product,
  but the opposite.
• Individual functions/features/characteristics or
  activities of the product/service offer are to be
  checked by the customer.
• The Prototype should be as simple as possible and
  as meaningful as necessary
• Ex Concept Cars, Cardboard Model of a flat etc.

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Design Thinking

• Consists of frequent Iteration Loops
• Return to Previous Phase is Not Mistake but is
  Learning Success
• Failure is Integral Part of DT process
• Tolerated, accepted and expected by all
  participants
• Fail Fast to Succeed Sooner
• Fail Early, Fail Cheap

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Design Thinking

• Pay attention to Diversity of Participants
• - Combines Interdisciplinary Breadth and
  Technical Depth

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Design Thinking

• Engineer - Technical design aspects
• Natural Scientist Impact of design and product
  on nature
• Humanists Takes human factors into account
  like behavioral, emotional, physical response
  etc.
• ex- ergonomic design(people's efficiency in
  their working environment) of any product

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Design Thinking

• First Gen Mouse Ergonomic Mouse
• One of the First Products developed used DT
  approach

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Design Thinking

• Social Scientist - provides insights into the
  different ways individuals, groups, and
  institutions make decisions, exercise power, and
  respond to change.
• Economists - study the production and
  distribution of resources, goods, and services by
  collecting and analysing data, researching
  trends, and evaluating economic issues
• Diversity Includes Difference in Age, Gender,
  Affiliation, Experience, Personality (Introvert
  /Extrovert).

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Design Thinking

• Creates Team Oriented Creative Working Spaces
  ME spaces for individuals, and WE spaces for
  team work.
• Spaces are flexible and inspiring.
• Advisable to choose different locations, rooms,
  furniture set-up for various DT phases to create
  new atmospheres.

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Design Thinking

• Combines Analytical and Synthetic Phases.
• Analytical Phase collecting, organizing,
  evaluating info.
• Synthetic Phase - developing, testing, improving
  solutions

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Design Thinking

• In Analytical Phase Problem is analyzed in
  detail. The focus is on What?
  And Why? the Problem is.
• Analytical Phase is known as Problem Space
• In Synthetic Phase Firm solutions are developed
  and tested.
• Here focus is on How? Problem can be
  solved
• Synthetic Phase is known as Solution Space