7 Simple Steps for an Effective SEO Strategy

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6 Simple Steps for an Effective SEO Strategy
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• S-E-O
• The 3 letters may sound simple but get more and
  more complex as and how one starts digging deeper
  into what they mean and can do for businesses.
• Today, the majority of brands, be it big or
  small, are trying their best to build an
  effective SEO strategy.

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• Some manage to succeed without many resources
  while others fail miserably despite the big
  budgets.
• If you want to have an SEO strategy in place but
  dont know how to ensure that you dont fall in
  the latter category, heres an ultimate step-wise
  guide that you may want to look at before you
  begin.

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Step 1The key is in the keywords!

• Doing keyword research is like eating
  dahi-cheeni - The first thing you must do before
  stepping out to get something done.
• Well, if you want to go all out to get a good
  SEO ranking, then definitely do your keyword
  research well. There are many keyword research
  tools available online. You can use any of such
  research tools and get a list of short-tail
  keywords for your content.

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Step 1The key is in the keywords!

• Once that is done, you can start making a list
  of long-tail keywords.
• Long-tail keywords are 3 or more words and are
  more specific in nature.
• They drive more qualified traffic, that is,
  audiences searching for more specific content.
• Once you identify your short and long-tail
  keywords, integrate them into the heading,
  subheadings, body text and image alt text.

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Step 2 Content is king!

• Anyone can create Blogs, Articles, Infographics,
  Videos, guides, lists and more. But creating
  content that is interesting and relevant to the
  audience is a different challenge altogether.
  Here are the 2 kinds of research to be carried
  out which will help you create content that
  strikes a chord.
• 1. Research keyword competitors
• 2. Research content types that rank higher

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Step 3 Link to the hearts of your audiences!
Internal links and Back links can do wonders for
your site. When you have internal links, they
lead the users to the other pages of your site.
For your pages to appear in search results Google
must crawl and index them. Internal linking
helps Google discover these additional pages, and
crawl and index them. Also, it helps users stay
engaged on your site longer thus helping you rank
higher. Back links on the other hand send new
users to your site and make them trust your site
as a reputed one.
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Step 4 Brag in the tag!
The first thing that users do to filter the
listings and decide what to click on is the title
tag. The title tag gives the users a preview of
your content. If you dont have an appealing
title tag, users are likely to click on your
competitors links that have tags which are more
attractive. Following is a checklist for how your
title tag should ideally be- . Word limit of 60
characters . Includes core keyword . Includes
attention-grabbing words . Includes clear and
concise information
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Step 5 URL should ring the bell!
URLs are extremely important as they provide the
users and search engines with an idea of your
page. Your URLs should be optimized in a way it
gives the right context to your page. If your
URLs look something like this  www.brandbazooka.c
om/cfec5c29, then it should look something like
this  www.brandbazooka.com/what-is-seo . Why
is the latter better? Because it gives a clear
idea to the audience of what the page contains.
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Step 6 Make mobile your ally!
Google uses a mobile-first index. If your mobile
version of the site is not right, it makes your
site rank lower. Hence a responsive design which
adapts to all devices is a must for your site.
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We are here!
Voila! You now know the 7 steps to an effective
SEO strategy that is sure to drive qualified
traffic and rank higher. But you also know that
these steps may sound really simple, but as and
how you start working on them, they get more and
more complicated. Each of these 7 steps is
extremely important and not getting even one
right, can make it difficult for your business to
survive digitally. But no fear when we are here!
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Phase 3, Sector 24, Gurugram, Haryana
122002 Phone- 098107 88811 Email-
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