EEAT : Google's Latest Algorithm Update

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(No Transcript)
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Introduction

• Googles algorithm is a complex system that is
  used to determine the relevance and importance of
  websites in relation to a user's search query.
• The algorithm considers hundreds of different
  factors, including the content on a website, the
  number and quality of links pointing to it, and
  the overall user experience.
• In recent years, Google has placed a greater
  emphasis on the Experience, Expertise,
  Authoritativeness, and Trustworthiness (E-E-A-T)
  of websites.
• The goal of this emphasis is to ensure that users
  are presented with high-quality, relevant, and
  trustworthy information in response to their
  search queries.

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What is E-E-A-T

• Experience refers to the length of time a person
  or organisation has been in a particular field.
  Experience can indicate that a website or
  organisation has been around long enough to
  establish a reputation and gain the trust of its
  audience.
• Expertise refers to the level of knowledge and
  skill that a websites creators and authors have
  in their field. This can be demonstrated through
  the content on the website, as well as through
  external sources such as professional
  associations and publications.
• Authoritativeness refers to the level of trust
  and respect that a website has within its
  industry or community. This can be demonstrated
  through the number and quality of links pointing
  to the website, as well as through the reputation
  of the websites creators and authors.
• Trustworthiness refers to the level of trust
  that users can have in the information presented
  on a website. This can be demonstrated through
  factors such as website security, contact
  information, and transparency in the presentation
  of information.

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Introduction
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How E-E-A-T Affects SEO

• Under the new algorithm, types of content that
  will be favoured include
• Content that is written by experts in their
  field, with credentials and qualifications
  clearly displayed.
• Content that is informative, well-researched, and
  provides value to the user.
• Content that is transparent about its sources and
  uses credible sources for information.
• Content that is regularly updated and maintained
  to ensure its relevance and accuracy.

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How E-E-A-T Affects SEO

• To improve E-E-A-T on a website, website owners
  and marketers can take the following steps
• Ensure that the website is secure and has an SSL
  certificate.
• Provide contact information, such as a phone
  number and email address, to increase
  transparency and trust.
• Include author bios and credentials on the
  website to demonstrate expertise.
• Use credible sources for information and make
  sure to cite them properly.
• Regularly update and maintain the website's
  content to ensure its relevance and accuracy.
• Build high-quality backlinks from reputable
  websites to increase the websites
  authoritativeness.
• Create a well-structured, easy-to-navigate
  website that provides a good user experience.

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How To Measure E-E-A-T

• Manual Review This involves manually reviewing
  the website's content and structure, as well as
  its backlink profile, to assess its E-E-A-T. This
  can be time-consuming, but it can provide
  valuable insights into the website's overall
  quality and credibility.
• Google Search Console This tool can be used to
  analyse a website's search performance and
  understand how Google views the website. It can
  provide information on which keywords the website
  is ranking for and any manual actions that have
  been taken against it.
• SEMrush This is a comprehensive SEO tool that
  can be used to analyse a website's backlink
  profile, organic search performance, and
  technical SEO. It can also be used to identify
  potential E-E-A-T issues, such as low-quality
  backlinks or a lack of transparent contact
  information.

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How To Measure E-E-A-T

• Majestic This is a backlink analysis tool that
  can be used to assess the quality of a website's
  backlinks. It can provide information on the
  trust and authority of a website's backlink
  profile, which can be used to infer the websites
  overall E-E-A-T.
• Moz This is a widely used tool for SEO analysis
  and research. It provides a domain authority
  score, which is a metric that predicts the
  likelihood of a website ranking well in search
  results.

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Conclusion

• Google Algorithm update that focuses on E-E-A-T
  is an important development for website owners
  and marketers.
• The update emphasised the quality and credibility
  of the information presented on the website.
  Websites that demonstrate a high level of E-E-A-T
  will be rewarded with higher rankings in search
  results.
• E-E-A-T is beneficial for all business owners and
  marketers who want to scale up their ranking and
  increase their visibility.
• Agencies like Skepper, who are seasoned players
  in Digital Marketing Services can help with
  visibility and building credibility for Google as
  well as their target audience.
• Additionally, agencies like Skepper help you in
  creating brand awareness with the help of latest
  updates in search engines like Google.