Different Types of Social Media Influencers

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Different Types of Social Media Influencers

• By Fancall

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Pick the Ideal Type of Social Media Influencer
for you Brand

• And how to know which ones to collaborate with
• If you find yourself reading this, chances are
  youre considering influencer marketing for your
  next big campaign. Or maybe youre curious and
  wish to learn a little more about it. Either way,
  kudos to you!
• Now, influencer marketing is pretty vast and the
  types of influencers, are varied. Theyre
  generally classified into four broad categories,
  according to their number of followers, their
  niche, the category/interests of followers, etc.
  We will have a quick look at the four types
  mega, macro, micro, and nano influencers to
  help you understand when and how to collaborate
  with influencers belonging to each category.

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Identify the most Suitable Type of Influencer for
You
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1. Nano Influencers (1K 10K followers)

• To begin with, we have our nano influencers,
  typically with a follower base that falls
  somewhere between 1,000 10,000 on their social
  media channels. They are known best for their
  honesty of opinions, and collaborations with them
  are perceived to be more authentic. Such an
  influencer might be viewed as someone more likely
  to be personally using products and brands they
  collaborate with. They are generally closely
  connected with their followers and this is often
  reflected in their engagement rate.
• Ideal for
• Small-scale businesses or startups wishing to dip
  their toes in the proverbial water. Also a good
  option for introducing the brand and its product
  to a new niche.

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2. Micro-influencers (10K 100K followers)

• With a follower count of 10,000 to 100,000
  followers, these micro influencers
  characteristically specialise in a niche, not
  unlike a majority of their followers. They have a
  defined target audience, which may also be one of
  the contributing factors to their high engagement
  rates. Their specialisation in their respective
  niche also means their followers are more
  receptive to their recommendations. They are also
  known to spark relatability amongst followers and
  are generally quite loved.
• Idea for
• Medium or large-scale businesses cater to a very
  specific target audience.

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3. Macro Influencers (100K 1M followers)

• Given the wider reach of their content and
  popularity, macro influencers appeal to multiple
  businesses and brands. They can help your brand
  reach wider masses and can penetrate various
  categories of followers. You may also leverage
  their high follower-count to boost your brands
  credibility. However, the flip slide of having
  such a large follower-base may be a lower
  engagement rate.
• Ideal for
• Businesses catering to a wider audience may
  consider collaborating with macro influencers to
  increase their community of patrons and boost
  their engagement rates.

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4. Mega Influencers (1M followers)

• Mega influencers are, more often than not,
  celebrities in the conventional sense of the
  word. Your big-screen stars, etc. Your brand may
  have a significantly higher chance of reaching
  the masses, considering mega influencers will
  have followers across various countries, various
  industries, and various niches a very broad
  spectrum. Flip side? It might make a dent in your
  account books, i.e. youre going to need a huge
  budget to collaborate with them.
• Ideal for
• Typically, brands are ready to invest huge
  amounts of money in influencer marketing.

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