7 SEO facts business owners must keep in mind

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7 SEO facts business owners must keep in mind
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• If you want your website to rank well in Google,
  its important to understand the basic realities
  of search engine optimization. Although SEO is a
  very broad subject, its most important components
  can be distilled into seven key facts
• Change is inevitable
• Not only has Google developed a reputation for
  regularly rolling out major changes to their
  algorithm, but many other aspects of online
  marketing also change on a regular basis. Because
  this type of change is going to happen, its
  important to account for it in any strategies you
  develop.

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• SEO isnt something to set and forget
• While there are certain optimization tactics you
  can do one time and then be done with for the
  foreseeable future, SEO is an ongoing effort.
  When businesses fail to commit to SEO, its
  nearly impossible for them to get the results
  they want.
• Mobile SEO matters
• Using a responsive design for your website is a
  good starting point for mobile SEO.

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• However, because local website optimization also
  plays a role in these rankings, its important to
  address additional issues as well. Geo-targeting,
  user navigation, and customized experiences are
  all factors that can play a role in how well a
  website ranks in mobile search results.
• Your CMS can make or break your rankings
• Choosing a new CMS isnt a decision that should
  be taken lightly. One of the many ways it can
  affect your site is through rankings. While an
  optimized CMS can provide a lot of help in terms
  of rankings, the wrong one can hold you back. And
  even if a quality CMS is selected, its important
  to transition properly in order to protect any
  existing rankings.

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• Small changes can have a big impact
• This reality of SEO is a double-edged sword.
  Since there are times when trying to rank can be
  very frustrating, its reassuring to know that
  the rankings your site deserves may just be a
  small change away. On the other hand, if youve
  managed to establish very good rankings, it can
  be a little scary to realize that even if its
  something small, making the wrong change to your
  site can have very serious consequences.
• SEO shouldnt exist in a bubble
• A big part of getting the most out of search
  engine optimization for business is understanding
  that this practice doesnt exist in a bubble.

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• While it is important to ensure that all of your
  SEO efforts are in the hands of capable
  professionals, you also need to take into account
  how search engine optimization interacts with
  everything else youre doing online and offline.
  By finding the best ways to integrate all of your
  efforts, youll be able to generate the best
  possible results.
• Google doesnt owe you anything
• While this last point may sound harsh, the sooner
  you take it to heart, the sooner youll be able
  to develop a truly effective SEO strategy for
  your website.
• If you want to work with an SEO company that can
  help you stay on top of this ever-changing
  landscape, contact us today to schedule a
  consultation.

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