You don’t want to miss these 6 brand trends for 2023 and beyond!

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You dont want to miss these 6 brand trends
for 2023 and beyond!
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What are these brand design trends, what do they
say about our culture, and what do they mean for
your brand? Explore these six brand design trends
for 2023, and get inspired!
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Six Brand Design Trends For 2023
VR AR
Brutalism
Kitsch
Dopamine Colors
Scrollytelling
Return Of The Retro Web
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VR AR
Imagine being able to give your customers the
liberty of trying shoes before they buy them by
creating technology that reinvents digital
shopping.
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Brutalism
A design movement based on stark utilitarianism.
Brutalism emphasizes raw materials, muted color
palettes, and sharp edges, and is great for
trendy, irreverent brands, as it helps them stand
out and attract a younger target audience.
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Kitsch
A kitschy design has bold, in-your-face elements.
Dont be surprised if 2023 sees websites
leveraging pop-ups, brash typefaces, neon colors,
and design thats intentionally low-fi like
1999or 1989.
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Dopamine Colors
Dopamine is a chemical in the brain that makes
you feel good. Nope, theres nothing manipulative
about using colors to help make your customers
happy. After all, isnt that what your brand
wants to do?
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Scrollytelling
Pioneered by The New York Times, Scrollytelling
is used for longer narratives and news pieces. It
also adds personality to corporate landing pages,
blog articles, and About Us pages.
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Return Of The Retro Web
Retro designs are back in vogue and give your
content an ironic and iconic flavor thats ideal
for irreverent and niche brands, especially if
youre targeting Millennials and Gen Z.
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