Why this AI-powered Coca Cola ad is a marketing masterpiece

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Why this AI-powered Coca-Cola ad is a marketing
masterpiece
Stirring up the Internet, in a recent campaign
showcasing the work of some timeless artists,
Coca-Cola shows the inspiration flowing from one
painting to another- in the form of a Coke
bottle. The ad is culturally diverse and
demonstrates an eclectic mix of
artwork. Featuring the canvases of artists like
Andy Warhol, Edvard Munch, J. Vermeer, and more,
the advertisement shows how Coca- Cola creates
magic in the mundane.
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The ad creates a successful hook from the
beginning- keeping the viewers attention and
engaging them as it moves from one artwork to
another. It starts with an art student sitting
and slumping. While everyone around him is up
and working, this student feels uninspired and
deadbeat. One painting decides to give him
refreshment and then begins the process of
handing him a bottle of Coke. He takes a sip and
designs art that the teacher immediately approves
and takes a liking to. Coca-Cola has been
excellent at marketing for decades now.
From 1971, Id Like to Buy the World a Coke to
1995, Holidays are Coming, to Create Real Magic
(Present), its campaigns have never failed to
take the world by storm.
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With consumers across the globe drinking about 2
billion servings of the company every day,
Coca-Cola is a marketing genius that knows how
to use the power of creativity. After 130 years,
the company changed its typeface in 2018- TCCC
Unity. Inspired by American modernism, the new
typeface aligns better with the company name.
The Editors Note Its high time B2B marketing
drew some insights from such beautiful marketing
done by B2C brands at scale. Coca-Cola has
always conveyed how it makes ordinary moments
special with its campaigns. Though B2B marketing
works by leveraging different levers,
marketings premise has always been to make the
customer happy and satisfied.
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