Coca Cola

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A CASE STUDY OF COCA COLAVENDING MACHINE

• SUBMITTED TO Mr. NIRAJ NANDA SIR
• PREPARED BY-
• HARIN SAGAR
• HIREN SAGAR

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Coca Cola is No. 1 Company in the World

• Amir Khan is the Brand Ambassador of Coca Cola
  Company

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AIM

• The main AIM of Coca Cola Company is Customer
  Friendly.
• Why How are helpful better reduce of Customer
  Service
• Advantage of Law of Demand Supply

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HISTORY

• Coca-Cola was establish in May 1886 by Dr. John
  S. Pemberton in Atlanta, Georgia.
• The name 'Coca-Cola' was suggested by Dr.
  Pemberton's bookkeeper, Frank Robinson. He kept
  the name Coca-Cola in the flowing script that is
  famous today.

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How that co-develop,Established brand

• Price Discrimination
• Selling the same product to different groups of
  buyers at different prices.
• Hot day vs. Cold day prices
• Economic Rationale
• Higher price (hot) ? higher profit
• Lower price (cold) induces sales ? higher profit

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• Commitment of 113 years.
• Favorite Soft drink over 200 Countries.
• Exploration of new Technologies, Innovative ideas
  Promotional Activities.

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S
W
Easy Available, Something New
Machine Broken Down
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O
Alarm in Wending Machines Shop
First Time in City
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SUGGESTION

• Multiple product use in Vending Machine.
• Product availability in any where.
• There needs to be a synthesis of local values and
  global vision.

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Thank You
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