How to do Guest Posting to improve SERP Ranking in SEO? - PowerPoint PPT Presentation

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How to do Guest Posting to improve SERP Ranking in SEO?

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Guest Posting is like being a guest at someone else's party, but in the online world. It involves writing and publishing an article or blog post on someone else's website or blog – PowerPoint PPT presentation

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Updated: 10 October 2023
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Title: How to do Guest Posting to improve SERP Ranking in SEO?


1
Guest Posting
  • www.dsom.in

2
Table of content
What is Guest Posting?
Process of Guest Posting
Benefits of Guest Posting
How to do Guest Posting?
www.dsom.in
3
What is guest posting?
  • Guest posting, also known as guest blogging, is a
    practice where individuals or writers contribute
    content to another person's or company's blog or
    website. This content is typically written by you
    or your company, and the purpose is to reach a
    wider audience, build relationships with other
    influencers or businesses in your industry, and
    gain exposure.

www.dsom.in
4
Process of guest posting
  • Guest posting is a valuable strategy for building
    back links, increasing brand exposure, and
    establishing authority in your industry. Here are
    the steps involved
  • 1. Define Your Goals
  • 2. Research Target Blogs
  • 3. Understand Guest Post Guidelines
  • 4. Create High-Quality Content
  • 5. Pitch Your Ideas
  • 6. Personalize Your Pitch
  • 7. Follow Up
  • 8. Prepare for Editing
  • 9. Include Author Bio and inks
  • 10. Promote Your Guest Post
  • 11. Engage with Readers and Comments
  • 12. Track Results

www.dsom.in
5
Benefits of guest posting
  • Some key benefits of guest posting are as
    follows
  • 1. Increased Exposure and Visibility
  • 2. Builds Credibility and Authority
  • 3. Enhances Brand Awareness
  • 4. Quality Back links
  • 5. Networking Opportunities
  • 6. Generates Targeted Traffic
  • 7. Diversifies Content Distribution
  • 8. Improves Writing Skills
  • 9. Keeps Content Fresh and Varied
  • 10. Promotes Social Media Presence

www.dsom.in
6
How to do guest posting?
  • Guest posting is a valuable strategy for
    building backlinks, increasing your online
    visibility, and establishing yourself as an
    authority in your niche. Here's a step-by-step
    guide on how to do guest posting
  • Identify Your Niche
  • Choose a niche that aligns with your expertise
    and interests.
  • Research Blogs in Your Niche
  • Look for blogs that accept guest posts in your
    niche
  • Create High-Quality Content
  • Develop a well-researched and valuable article
    that provides useful information to the blog's
    audience.
  • Follow the blog's guidelines and take note of
    their writing style.
  • Review Guest Posting Guidelines
  • Pay attention to word count, formatting
    preferences, and any specific topics the blog is
    interested in.
  • Craft a Compelling Pitch
  • Write a concise and personalized email pitch to
    the blog's editor. Explain who you are, why
    you're qualified to write on the topic, and
    briefly outline your proposed article.

www.dsom.in
7
  • Follow Up
  • If you don't receive a response within a
    reasonable time frame, consider sending a
    follow-up email.
  • Submit Your Guest Post
  • Once your pitch is accepted, follow the blog's
    submission process.
  • Include a brief author bio with a link back to
    your website or social media profiles.
  • Engage with the Audience
  • Respond to comments on your guest post and engage
    with the blog's audience.
  • Promote Your Guest Post
  • Share your guest post on your social media
    channels and other platforms. This not only
    drives traffic to the host blog but also
    showcases your expertise to a wider audience.
  • Express Gratitude
  • Send a thank-you email to the blog editor after
    your guest post is published. Express your
    appreciation for the opportunity and let them
    know you're open to contributing again in the
    future.

www.dsom.in
8
Thank you for reading my ppt. I hope this might
help you with your project. For more such ppt
visit my website www.dsom.com.
www.dsom.com
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