Survey on “Why Top Level Executives Attend Conferences”

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Survey on Why Top Level Executives Attend
Conferences

• https//goodmanlantern.com/

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In an effort to learn more about the conferencing
behaviours of Fortune 1000 executives, Goodman
Lantern conducted a survey. We featured 191
top-level panelists. Certainly, our main aim was
to discover why these executives choose to attend
certain business events. Also, how they research
upcoming conferences and what motivates them to
participate as exhibitors or sponsors rather than
attending in an observational capacity.
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Determining the Worth of Attending Conferences

• An overwhelming 62.6 of respondents choose to
  attend conferences based on the quality of
  marketing and communication received before the
  event. The second-most popular method, ranking at
  41.3, of decision-making in this regard is
  learning about these events from colleagues.

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Reasons for Attending an Event

• One of our main motivators in conducting this
  survey was to discover why Fortune 1000
  executives attend certain conferences. To
  clarify, most of our panelists, around 68.9,
  claimed that these events presented a wealth of
  networking opportunities. Thats clearly a
  driving force behind making their decisions. The
  runner-up reason for attending events was to meet
  experts and speakers face-to-face, a motivating
  factor for nearly 31 of our panelists. At least
  21.1 of the executives interviewed stated that
  they saw event attendance as a way to invest in
  themselves and their professional endeavours.

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Motivation for Sponsoring or Exhibiting at an
Event

• Firstly, according to 51.3 of our participants,
  industry reports and knowledge produced at the
  event form the bulk of their motivation for
  exhibiting at or sponsoring an event. The
  next-highest motivator, 39.9, for our panelists
  was the quality of attendees. Additionally, 22.6
  of our survey participants stated that a speaking
  slot was motivation enough for attending a
  conference.
• Produce industry reports and knowledge for your
  conference via Zero Cost Content via Goodman
  Lanterns research platform.

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THANKYOU!

• Goodman Lantern

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