Accessibility Guidelines

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Accessibility Guidelines
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Top 10 Benefits Of Website Accessibility
The internet offers massive opportunities and
knowledge, so you should design websites that
everyone can access. So it is not surprising to
see increased emphasis on website accessibility
benefits. What exactly is web accessibility? This
may be next on your mind. Web accessibility
ensures your website provides equal opportunity
for ordinary people and those with physical
impairments like blindness and cognitive
disabilities. With one out of four adult
Americans having a disability, a website with an
accessible design lets everyone, with or without
disabilities, experience and enjoy web-based
services, content, and digital products. For
example, thanks to web accessibility, people with
visual impairments can use multiple assistive
technology tools like screen radars to interact
with web design and apps appropriately. In
addition, accessibility techniques also offer
other benefits associated with general
readability, findability, and comprehension. And
most importantly, it provides the following ten
web accessibility benefits to your business. Top
10 Benefits of Website Accessibility Most
businesses hesitate to make their website
accessible because they worry about the
associated investments and high costs. To make
things worse, most are not even aware of the many
benefits of web accessibility. They assume that
after spending so much time and effort conforming
to site accessibility guidelines, only the users
benefit from it, not their business. However,
little do they know that accessible websites
offer the following ten benefits to business
owners too 1. Increased website
tra?c Businesses need to realize that an
accessible website will provide equal access to
those with physical deformities, cognitive
impairments, and ordinary people. So by letting
everyone visit and use their site, their traffic
rates naturally increase with time. With this
increased traffic comes better user engagement
and improved search engine optimization rankings,
thus leading to possible higher conversion rates.
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• Reduced risk of legal complications
• With the high and more challenging legal
  requirements regarding web accessibility,
  optimizing your site for people with disabilities
  makes good business sense. Ensuring your site
  meets your industrys specific accessibility
  standards reduces the risks of facing legal
  complications and possible prosecution. You dont
  provide a reason for anyone to place a case
  against you for not providing them access to your
  web content.
• More customers
• Accessible websites ensure you reach more social
  groups, growing your customer base in the long
  term. Especially with inaccessible websites
  missing out on 15-20 of potential clients, an
  accessible site broadens your market penetration.
  This, in turn, leads to more customers, improved
  revenue sales, and enhanced web brand visibility.
• Helps develop an innovative business mindset
• As you optimize your web design for
  accessibility, you must stay creative and
  innovative to keep up and adapt your web design
  to ensure it conforms to the constantly changing
  trends. This, in turn, proves beneficial to your
  business as you have to keep yourself updated
  with the latest trends.
• Improved website SEO
• Everyone knows how getting a high SERP ranking
  helps improve your websites online visibility.
  And with SEO goals and web accessibility methods
  being pretty much aligned, your accessible web
  design kills two birds with one stone.
• For example, adhering to web content
  accessibility guidelines (WCAG), like adding
  ALT-text to images, writing explicit content, and
  having a clutter-free page, improves your website
  SEO. Besides, an accessible site boosts your
  rankings while increasing your bounce rate as
  your website appeals to screen readers and search
  engines.
• Besides, a site providing easy navigation is
  user-friendly and helps search engine web
  crawlers recognize your site. It, in turn, leads
  to increased higher rankings in relevant search
  results. Some other good SEO practices worth
  making include

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• Improves your brand reputation
• Another benefit of an accessible website is that
  it helps build your brands reputation. And if
  you wonder why and how, it is mainly because
  having a website that everyone cannot access is
  equivalent to telling your visitors to stay away.
  These sites do not provide equal opportunity and
  access to everyone to your business content and
  features. So those with physical deformities and
  cognitive issues cannot check out your business.
• On the contrary, an ADA-compliant site keeps its
  doors open for millions of customers who may
  previously not have been able to access the
  business. And as only a few websites are
  ADA-compliant, you prove you care for about 61
  million Americans who once could not learn more
  about you and your business by welcoming them to
  your website. This boosts and strengthens your
  brand reputation as people with disabilities with
  positive web experiences
• Reduced page loading times
• No one has the patience to wait for a page to
  load. So there is a high chance of your visitors
  leaving your site if your pages take a long time
  to load. Thus, you must improve page loading
  times to provide guests with a fast web
  experience. And one of the best ways to improve
  your page speed score is by using a few
  strategies that help improve your pages
  accessibility levels.
• Helps you reach a broader audience
• It is simply good business sense to have a site
  everyone can access. You not only get more
  traffic, but they are also from a wider audience.
  And the good news is that a few logical
  modifications go a long way in improving the web
  experience for people with disabilities like
  visual impairment. It includes making changes
  like adding transcripts, providing support for
  mobile devices, and having closed captions to
  conform to their needs.

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• Better user journey leading to more conversions
• An accessible website streamlines your visitors
  journey by guiding them to find what they are
  looking for while maintaining an optimal user
  experience. You can do it through the following
• A clear and logical information architecture
  structure. It makes it easier for visitors to use
  devices like screen readers, keyboard
  navigation, and other similar assistive
  technologies to navigate your site.
• Intuitive navigation using wayfinding clues like
  breadcrumbs make an effective way to help them
  find what they are looking for or what you want
  them to see.
• Using less complicated forms with descriptive
  labels in plain English makes filling forms
  easier and thus increases the number of
  conversions.
• Reducing the number of steps in the checkout
  process
• Providing clear instructions, links, and link
  text for each step
• Ensuring any session timeout is long enough for
  people with disabilities using assistive
  technologies to complete.
• Promotes business growth
• Your website represents your business on the
  internet. And the more free marketing you enjoy
  through free traffic, the better it is for your
  business. People with disabilities are usually
  associated with multiple organizations. So sites
  conforming with WCAG provide free marketing to
  these organizations.
• Conclusion
• The presence of accessible websites is no doubt a
  positive move for not only your audience but also
  for your business. You get to cater to that
  audience who wants to reach out to and do
  business with many companies. And once you do
  grant them access to your site, you automatically
  open your business doors to exponential growth.
  You may have to spend time making your site
  accessible by cleaning up code, eliminating bugs,
  and reaching a universal design. However, it will
  be time well spent as focusing on on-site
  usability and accessibility helps your user base
  grow. Besides, you build a connection with the
  disability community by showing that you care for
  them through your accessible website. Your new
  clients will then show gratitude to you by ending
  up fiercely loyal visitors relying solely on your
  site!

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ite-accessibility/
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ADA Site Compliance
Website Digital Accessibility Solutions
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