digital marketing

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Digital marketing
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agenda

• Introduction
• Types
• Benefits
• Scope
• Job roles and salary

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Definition Digital marketing refers to the use
of digital channels and technologies to promote
or advertise products and services to targeted
customers.Key Components Search engines,
websites, social media, email, mobile apps,
online ads.Importance Reach a global audience,
cost-effective, measurable results.
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Digital Marketing ChannelsSearch Engine
Optimization (SEO)Pay-Per-Click (PPC)
AdvertisingContent MarketingSocial Media
Marketing (SMM)Email MarketingAffiliate
MarketingInfluencer Marketing
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SEO (Search Engine Optimization)

• Definition The process of optimizing a website
  to rank higher in search engine results.
• Key Factors
• On-page SEO (keywords, meta descriptions)
• Off-page SEO (backlinks, social signals)
• Technical SEO (site speed, mobile-friendliness)
• Benefits Increased visibility, organic traffic,
  credibility.

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PPC (Pay-Per-Click) Advertising

• Definition A model of internet marketing where
  advertisers pay each time a user clicks on one of
  their ads.
• Platforms Google Ads, Bing Ads, Facebook Ads,
  Instagram Ads.
• Advantages
• Immediate traffic
• Targeting capabilities
• Budget control

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Content Marketing

• Definition Creating and distributing valuable,
  relevant, and consistent content to attract and
  engage a target audience.
• Types of Content
• Blogs, articles, infographics, videos, podcasts,
  eBooks.
• Goal Build brand awareness, trust, and
  authority.

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Social Media Marketing (SMM)

• Definition The use of social media platforms to
  promote products, services, or brands.
• Popular Platforms Facebook, Instagram, Twitter,
  LinkedIn, TikTok, YouTube.
• Strategies
• Paid advertising
• Organic posts
• Community engagement

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Email Marketing

• Definition Using email to send targeted messages
  to a group of people to promote products or
  services.
• Key Strategies
• Personalized emails
• Automation
• A/B testing subject lines
• Benefits Direct communication, high ROI, and
  measurable results.

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Influencer Marketing

• Definition Partnering with influencers to
  promote products or services.
• Types of Influencers
• Micro-influencers (10K-100K followers)
• Macro-influencers (100K-1M followers)
• Mega-influencers (1M followers)
• Benefits Authentic engagement, trust-building,
  and extended reach

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Analytics Measurement

• Tools for Measuring Digital Marketing Success
• Google Analytics
• Social media analytics
• Email marketing analytics
• Key Metrics
• Traffic, engagement, conversion rates, ROI
• Importance Helps optimize campaigns, improve
  strategies, and track performance.

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Digital Marketing Trends

• AI and Automation Chatbots, predictive
  analytics, content generation.
• Video Marketing Live streams, YouTube, TikTok.
• Voice Search Optimization Increasing use of
  voice assistants (Alexa, Google Assistant).
• Personalization Tailored customer experiences.
• Interactive Content Quizzes, polls, AR/VR
  experiences.

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Benefits of Digital Marketing

• Global Reach Connect with customers anywhere.
• Cost-Effectiveness More affordable than
  traditional marketing.
• Targeted Campaigns Reaching the right audience
  with precise targeting.
• Real-Time Feedback Analytics Measure
  performance in real time.
• Flexibility Adaptability Easily adjust
  campaigns based on results.

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Challenges in Digital Marketing

• Information Overload Consumers are bombarded
  with information.
• Ad Fatigue People become desensitized to ads.
• Staying Updated Digital marketing trends evolve
  quickly.
• Competition High competition in most industries.

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Future Scope of Digital Marketing

• Increased Personalization Hyper-targeted ads and
  personalized content tailored to the individual
  user, leveraging data and AI.
• Omni-channel Marketing Seamless integration of
  marketing across multiple platforms and
  touchpoints, ensuring a consistent user
  experience.
• Voice and Visual Search More businesses
  optimizing for voice search and visual search
  capabilities.
• Sustainability and Ethical Marketing With
  growing consumer awareness, brands may focus more
  on sustainability and ethical marketing
  practices.

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Digital Marketing Job Salaries in India (Entry
Mid-Level)

• Entry-Level Roles (0-2 Years Experience)
• Digital Marketing Executive/Associate ?2.5 Lakh
  - ?5 Lakh per annum
• Social Media Executive ?2.5 Lakh - ?4.5 Lakh per
  annum
• SEO Executive ?2.5 Lakh - ?4.5 Lakh per annum
• PPC Specialist ?2.5 Lakh - ?5 Lakh per annum
• Mid-Level Roles (2-5 Years Experience)
• Digital Marketing Manager ?5 Lakh - ?10 Lakh per
  annum
• SEO Manager/Lead ?5 Lakh - ?9 Lakh per annum
• Social Media Manager ?5 Lakh - ?10 Lakh per
  annum
• Content Manager ?5 Lakh - ?9 Lakh per annum

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Digital Marketing Job Salaries in India
(Senior-Level Specialized Roles)

• Senior-Level Roles (5 Years Experience)
• Digital Marketing Head/Director ?12 Lakh - ?30
  Lakh per annum
• SEO Head/Lead ?8 Lakh - ?18 Lakh per annum
• PPC/SEM Manager ?8 Lakh - ?15 Lakh per annum
• Content Head/Lead ?10 Lakh - ?20 Lakh per annum
• Specialized Roles
• Data Analyst in Digital Marketing ?6 Lakh - ?15
  Lakh per annum
• Affiliate Marketing Manager ?7 Lakh - ?14 Lakh
  per annum
• Influencer Marketing Manager ?8 Lakh - ?16 Lakh
  per annum

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Digital Marketing conclusion

• -Essential for Business Growth Digital marketing
  is a critical driver of brand awareness, customer
  engagement, and revenue generation in today's
  digital-first world.
• - Diverse Opportunities From SEO to social media
  marketing, PPC, content creation, and analytics,
  the field offers a wide range of career paths
  with increasing demand for skilled professionals.
• - High Earning PotentialWith the rapid growth of
  digital platforms, digital marketing
  professionals enjoy competitive salaries and
  numerous opportunities for career advancement.
• - Continuous LearningThe digital marketing
  landscape is dynamic, making it essential for
  professionals to stay updated with the latest
  trends, tools, and technologies.
• - Global Reach Digital marketing allows
  businesses to reach global audiences, enabling
  both small and large enterprises to compete in a
  digital economy.

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Thank you