PowerPointPrsentation

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The future is ageing -Development, support and
qualification for maturing markets
Regions for economic change Regional Policy
responses to demographic challenges, Brussels -
25/26 January 2007
Philip Plischke
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Schleswig-Holstein

• Located between the North Sea and the Baltic Sea
• 2,8 million inhabitants
• Unemployment rate 9,2
• Great impact of the demographic change
• Great economic potential in tourism and health
  industry

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STAGE - Social services in tourism, geriatric
care and gastronomy
geriatric care
tourism
gastronomy
new services, products, sections of employment
... In order to meet the demands of older people
with a new quality
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Stage is an association of 5 sub-projects

• Service employee in elderly care
• Everyday life assistance
• Assistant in care and gastronomy
• Modular qualification of geriatric care
• oriented towards services
• Fit for the future

...in 5 institutesin Schleswig-Holstein
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Fit for the Future
Job enlargement and business area development in
the intersection of tourism, gastronomy and
social services...

• ...by using
• comparative advantages of
• the natural potential of
• Schleswig-Holstein

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Objective

• Fostering silver economy in Schleswig-
• Holstein for sustainable regional growth
• Job-Enlargement for the sectors of elderly and
  medical care as well as for the sector of tourism
  
• Flexible Jobs for low skilled employless people
• New jobs (to be developed) for young and old
  people
• Enlargement of business areas

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Target Group

• Young and old employless people
• Employees and SME in the sectors
• tourism industry and elderly care
• Regions
• Regions and markets in Schleswig-Holstein will
  set work on being ahead
• of future demands

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Activities

• Vocational training for employees and unemployed
  of all ages
• Cooperation with relevant pressure groups
• Consulting and coaching of SME
• Connecting of enterprises of different branches
• Marketing for new products of SME

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Products

• Everyday assistance
• Services in low-threshold fields
• New ways of living for elderly people
• Tourism care cooperation
• Network of medical and elderly care

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Experiences of the integrative approach

• Good job placement of beneficiaries
• Interest of SME to develop new business area
  (especially elderly care and tourism)
• Business cooperation fosters the sustainability
  of new businessfields in low-threshold fields
• Strong support of regions
• Sensitisation and support for the development of
  new business areas is neccesary

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Lessons learned

• Job-enlargement is only possible in the frame of
  networking
• Enlargement of business areas takes time
• Public-private-partnership is important for
  success
• Flexibility of the project partners is necessary
• Silver economy offers great potential for new
  business areas

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Thank You!
schiff-gmbh Philip Plischke Ringstr. 54 24103
Kiel plischke_at_schiff-gmbh.de www.schiff-gmbh.de