HORTICULTURAL DEVELOPMENTS

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HORTICULTURAL DEVELOPMENTS OPPORTUNITIES IN
TANZANIA

• Presented by Jacqueline Mkindi, Executive
  Director
• TANZANIA HORTICULTURAL ASSOCIATION
• Nov. 2008

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OVERVIEW

• TAHA
• BACKGROUND
• HORTICULTURAL PRODUCTS
• MAIN PRODUCTION AREAS
• MARKETS
• ACHIEVEMENTS/DEVELOPMENTS
• INVESTMENT OPPORTUNITIES
• WHY INVEST IN HORTICULTRE
• CONCLUSION

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HORTICULTURE IN TANZANIA

• Horticulture is the fastest growing industry in
  Tanzania
• Export growth is 8 per annum
• Horticulture is regarded as having started in
  Tanzania in the 1950s
• Perishable horticulture for exports to Europe
  started in the 1970s
• The first cut flower farm was established in 1989
• Vegetables exports started in the 1970s but it
  was only in 2000 when serious exports business
  started.

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Tanzania offers a wide range horticulture products
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Major Horticultural Production Areas

• Northern highlands
• Flowers, cuttings, vegetables, fruits and seeds

Central plateau Tropical fruit and flowers

• Coastal Zone
• Citrus and tropical fruit

• Warm Southern Highlands
• Citrus and tropical fruit

• Cool Southern Highlands
• Flowers, cuttings, vegetables, fruits and seeds

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MAIN MARKETS

• Main market is Europe
• 75 - 80 of fresh flowers goes to the auctions
  in Holland
• Other markets in Europe include Norway, Germany
  and the UK
• The members are trying to venture into other
  markets e.g. USA, Japan and the Middle East
• Members also sell to the countries in the EAC and
  SADC as their regional markets

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EXPORT TREND
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DEVELOPMENTS

• Effective coordination in the sector
• Donors Intervention- The Dutch Government, USAID,
  BEST- AC, etc
• Government Support- i.e HODECT
• Links to service providers
• Promotion and awareness Creation Programmes
• More investments
• Increased productivity and exports
• Market diversification

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Developments cont..

• Capacity Building
• Technical Training Programmes
• Financial support- TIB BOT, Credit guarantee
  scheme for small holder farmers
• Increased participation by small holder farmers

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Horticultural Investment Opportunities

• Air freight operators
• Manufacturing of raw materials (packaging
  materials, agro inputs, driplines, planting
  troughs, etc)
• High value vegetable exporting
• Processing and canning of fruits
• Flower farming
• Laboratory-testing and analysis

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WHY INVEST IN TZ. HORTICULTURAL SECTOR

• Favorable climate- from tropical to temperate
  climate
• Wide network of rivers and lakes
• Underutilized arable land
• Competitive labor costs
• Political stability and peaceful people of
  Tanzania
• Existence of a vibrant Association
• TIC- one stop shop for investment guide.

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CONCLUSION

• If you are yet to make a right decision in your
  life, do it now, invest in the horticultural
  industry in Tanzania, and you will never regret!!!

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• Tanzania Horticultural Association
• P .O. Box 3003
• ARUSHA, Tanzania
• Tel [phone]
• Fax [phone]
• Emailtaha_at_habari.co.tz
• WWW.tanzaniahorticulture.com