Linden Lab: Opening Second Life

1
Linden Lab Opening Second Life

• MIS 503
• Brian Mennecke

2
Linden Lab

• What was the vision?
• Where did it come from
• Why was this important?
• How did they make the vision reality?
• What did Rosedale need?
• Who did Rosedale need?
• What is the mission statement for the
  organization?

3
Linden Lab

• What is Second Life?
• How does it differ from other video games?
• How is it the same?
• What makes Second Life so popular?
• What is the objective of the game?
• What can people do there?

4
Linden Lab

• What are some of the barriers to potential
  growth?
• What is the current model and how might it need
  to change?
• What would Porter have to say about the companys
  competitive position?

5
Linden Lab

• Compare Linden Lab to Facebook
• What are the differences?
• What are the similarities?
• Who do you think will win in the long run?