Marconi, Research and Internal communications

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Marconi, Research and Internal communications

• Liam FitzPatrick
• lfitzpatrick_at_btopenworld.com

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Agenda

• Some History
• Collecting data
• Validating channels
• Reassuring managers
• Segmentation
• Key learnings

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Where we've been
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The Pulse Survey

• Since 2002 a regular sample survey conducted
  over intranet
• Initially monthly, then bi-monthly
• Managed internally with external support on data
  crunching an analysis
• Response rates between 30 and 40
• Tracks satisfactions with company, job,
  communications, HR issues
• Several developments over last two years
• Data forms part of CEOs Board Report
• Analysed Regionally
• Frequently do more detailed analyses
• It prompts actions on a regular basis

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Finding out where the truth lies.
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What our people think
December
2.42
September
2.40
1.00
2.00
3.00
4.00
5.00
Q1.3 How would you rate morale in your
workgroup/department?
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Key IndicatorsDistribution of Responses
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Job Attributes - UK
Higher
Key Strengths
Lower Leverage Issues
Team
Relationship
Manager
Relationship
Work/Life
Challenging Role
Balance
Thanks from
Comms
Satisfaction
Manager
from Direct
Comms from Senior
Link to
Manager
Work with
Management
Company
Customers
Success
Performance
Company
Benefits
Appraisals
Pride
Development
Training/
Potential
Salary
Education
Key Improvement Areas
Lower Priority Issues
Bonuses
Lower
Higher
Importance
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Validating our channels
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The company is committed to communicating with
employees
Marconi (UK)
MORI Overall Norm
MORI Private Sector Norm
MORI Change Norm
MORI Top 10 Norm
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Mikes View
Christmas 2003

• 47 of people rate it Useful/Very Useful
• Only 18 express a negative view

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Attitudes Impacted by Coventry Town Hall Top 10
Changes
Difference
Nov/ Dec
Sept
3.22
2.90
 
 
2.1 I feel more confident in my future at
Marconi than I did six months ago
0.32
2.71
2.45
 
 
3.3 I think action will be taken as a result of
this survey
0.26
3.34
3.10
 
 
4.4 I understand the progress Marconi has made
so far towards the six company objectives
0.24
3.24
3.04
 
 
2.2 I am proud to work for Marconi
0.20
3.16
2.96
 
 
1.1 Marconi is a good company to work for.
0.20
3.57
3.38
 
 
3.1 The company is committed to communicating
with employees
0.19
3.21
3.02
 
 
7.25 I have the necessary support to achieve my
objectives
0.19
2.90
2.73
 
 
7.21 There is a connection between company
performance and personal reward
0.17
3.00
2.83
 
 
5.2 I have confidence in the most senior
management of Marconi
0.17
3.14
2.97
 
 
5.1 Marconi's most senior management do what
they say they will do
0.17
Communications
Overall
Direction/role
My Job
Local Leadership
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Reassuring managers
I understand own goals and objectives
Marconi UK
MORI Overall Norm
MORI Private Sector Norm
MORI Change Norm
MORI Top 10 Norm
Dec 2002 comparable figure was 49 positive and
23 negative
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Four Employee Segments
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and today
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What Ive learnt

• You can gather too much data
• Get a good analyst
• Dont underestimate the aggro in data gathering
• Put your best brains onto it
• Dont underestimate the capacity for denial among
  some managers
• Know your data
• Managers prefer verbatims!
• Cheap does not always have to mean low value.

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Marconi, Research and Internal communications

• Liam FitzPatrick
• lfitzpatrick_at_btopenworld.com

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