Presentation of desk research Working Paper

1
Presentation of desk research - Working Paper

• Think Tank meetings follow 3 thematic areas
• TT1 - social, cultural and economic implications
  on requirements (market drivers and barriers)
• TT2 - mobile and wireless technologies, their
  development and future user requirements
• TT3 - regulatory structure and government policy
  implications on requirements
• Topic areas for scenarios
• Website discussion forum at www.ist-mocca.org

2
Key questions for TT1

• What are the key drivers and barriers which will
  impact user requirements over next 10 years?
• What applications will be required in rural areas
  vs urban areas or mega-cities?
• What do customers expect of network coverage and
  service quality and will this change?
• Do women have special requirements?

3
Key questions for TT1 cont

• What are the requirements for personalisation and
  usability of devices or services by different
  communities in society?
• How important is portability versus mobility for
  business and consumer customers?

4
Key questions for TT meeting2 on technologies

• What additional requirements will there be on
  current systems (2G/2.5G) to improve their
  service offering and make for economic
  deployment?
• How can coverage be provided in rural and low
  population density areas? What coverage will be
  required for these areas?
• Are there barriers to network rollout and if so,
  what are they?

5
Key questions for TT meeting3 on regulatory
structure and govt policy

• What regulatory framework is in place to cover
  all the main issues?
• What government policies are in place to increase
  the reach of mobile and wireless services?
• What are the key issues around spectrum
  regulation and how might these develop over the
  next 10 years?
• Are there limits to direct foreign investment
  that would limit a foreign companys interest?

6
Web discussion site
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Forum for Think Tank meeting 1
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What will mobile be like in 2014?
Leapfrog scenario
Follow-the-leader scenario
9
Position statements

• Cost of handsets and services will determine
  adoption - buying power varies greatly between
  countries
• voice services will dominate emerging market
  requirements in 10 years time
• users (especially in rural areas) will be slow to
  adopt new services
• The requirements of tourists will drive
  adoption and shape usage

10
Position statements

• Virtual services will be hard to communicate
  and sell
• Absence of commercial, distribution and banking
  infrastructure will slow adoption
• Literacy and cultural barriers will retard
  take-up of advanced services
• Lots of sharing of phones within large families
• High cost of deployment will retard network
  roll-out and coverage outside urban areas