Nemmadi

1
Nemmadi

• Anamoy Ranjan
• Head, North India Operations
• Comat Technologies Pvt. Ltd.

2
Agenda
Comat Vision Overview
Mandate from Government of Karnataka
Business Model
Rural Business Center
Key Challenges
Services Delivered
Impact
3
Comat Overview

• A Social Enterprise with a vision to deliver
  information based services to rural citizens
• Reach by building Rural Business Center network
  across India
• Focused on providing access to Government,
  Education, Training, Insurance and Banking
  services to rural citizens
• ISO 90012000 certified, SEI CMM Level III

• Employees 5000
• Investors Intel, Avigo, Hughes ENAM
• Partners LIC, Hughes, Intel, Airtel, IBM, ICICI,
  TeamLease etc

4
Mandate from GoK

• The State
• 27 Districts 176 Talukas (sub-districts) 749
  Revenue Blocks
• The Policy
• Mahithi, Karnataka Governments Millennium IT
  policy states IT-enabled government services
  should be accessible to the common man in his
  village, through efficient, transparent, reliable
  and affordable means
• The Project
• Setting up of 800 Rural Business Centers (RBC)
  176 IT enabled back offices across the state
• Public Private Partnership (PPP) model
• 191,791 sq. kilometers of area covered
• 30,000 villages affected

5
The Nemmadi Vision

• Improve Delivery Channels
• Create Gainful Employment Opportunities
• Improve Delivery of Services to Ordinary People
• Envisage IT Retailing in Rural India

6
Public Private Partnership Model

• Comat pre-finances activities
• Comat responsible for software development,
  hardware procurement, systems integration,
  telecentre deployment, human resources and
  handling operations
• Revenues generated through user fees and sales of
  services is shared with the Government
• Delivery of Business services ensure viability of
  model

7
Delivery Model
8
Rural Business Centers

• 800 RBCs successfully running
• Location Village or Block level
• Population 1500 10000
• Target Farm non-farm population, students,
  women

9
Challenges Solutions
CHALLENGE
SOLUTION

• Local banking relationship
• Finger print authentication
• Service delivery is tracked including print-outs
• Retail training course
• Specialized personnel for services
• Sweat the asset for 24 hrs
• 4 hour battery back-up

• Cash handling
• Attendance
• Under reporting or wrong use of center
• Human resource availability
• Operators inability to multi-task
• High cost of capex
• Power Cuts

10
G2C services

• Government to Citizen Services
• Issuance of Land Record / RTC
• Various types of Caste and Income Certificates
• Birth, Death, Residence Certificates etc
• Application for social security schemes like Old
  Age and Widow Pension
• Delivery of subsidy benefits through financial
  inclusion

11
Financial Services

• Insurance
• LIC Life Insurance Policy sales, premium
  collection and claims settlement done at RBC
  level
• ICICI Lombard General Insurance All Nemmadi
  centers are enabled to sell General Insurance for
  Health, Motor, House and Travel.
• Banking Services
• RBCs can act as extended banks in rural areas to
  provide savings options to financially excluded
  citizens.

12
Employability Training

• Cisco Certified Networking Administration
  Course (CCNA)
• Rural Medical Transcription (RMT) Training
• Other Employability Courses Comat trains rural
  youth in skills which will help them get absorbed
  in booming economic sectors like Retail, BPO and
  Finance.

13
Education Services

• Basic computer literacy in Kannada
• Executive Management Program - In collaboration
  with leading institutes like IIM Calcutta.
• Common Entrance Test / CET Coaching - Already
  trained around 250 students in the first batch.

14
Convenience Services

• Mobile Top-ups Mobile recharge facilities for
  all major mobile service providers
• Online Bus Ticket Booking
• IRCTC - Online Railway Ticketing
• Tour Packages Comat has tied up exclusively with
  MakeMyTrip for providing various leisure and
  pilgrimage packages for rural citizens.

15
Other Business Services

• Rural BPO
• 40 rural citizens work as BPO operators from 800
  pm to 600 am.
• Placement Hub
• Comat has tied up with companies like BabaJobs
  and Teamlease to provide jobs to rural youth.
• Job seekers can use RBCs to update their resume
  and choose one of the several job openings of
  their choice.
• Launched last month, we have placed around 25 job
  seekers with their dream jobs in various parts of
  Karnataka.

16
Project Impact

• Employment
• Direct employment to more than 2500 youth in
  Karnataka
• 30 of the workforce are women
• 5 of the work force are physically challenged
• Touching Rural Lives
• Project is servicing between 25,000 to 50,000
  citizens each day
• 4 Lakh citizens access Bhoomi and 3 Lakh access
  other Govt. schemes and certificates through
  Nemmadi centers per month.
• Around 1 Lakh citizens access Business services
  per month
• Over 1 Crore citizens have benefited from Nemmadi
  during the past year.

17
Project Impact

• Wide Array of Services
• Only project in the world offering over 45
  Government and Private services to rural citizens
• Cost Benefit to Citizens
• Prior to Nemmadi Project, citizens had to travel
  to nearest taluka office spending more than Rs.
  150 on travel and losing daily wage on that day.
  Today, rural citizens can avail these services at
  their village and Hobli level and there by
  practically saving more than Rs. 300 for any
  particular service.

18
Transparency
Evaluation of computerization of Land Records
A Study from Gulbarga district -Economic
Political Weekly, August 2007
19
Land Record Transactions
20
Caste Income Certificate
21

• Thank You
• www.comat.com