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WaterTourHungarian results(Untouched nature,
rural hospitality)13. September
2006Sesimbra, Portugal
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Component 2 Information and public relation

• Participation at 1 exhibition
• Creating regional webportal
• Producing 1 leaflet about the projects
  international and regional webportals
• Press releases in 5 newspapers 4 radio
  interviews
• 4 newsletters translated and disseminated
• Brochure about water tourism facilities and local
  attractions

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Component 2 Information and public relation

• Preparing exhibition stand and taking part at
  national/regional tourism exhibition 2007 Spring
• Marketing of the regional website (offline tools,
  registrations, banners, etc.)
• Printing the brochure in German (5000 copies)
• Translating the webportal to English and German
• Organising study trips for journalists
• Buying some professional photos about the region

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Regional webpage so far
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Regional webpage so far
Nature protection
Project news
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Virtual marketplace message board
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Webportals leaflet
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Brochures cover
and map of the region
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(No Transcript)
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Component 3Interregional and regional
cooperations

• Regional working group was established (DD
  National Park, Hungarian National Tourism Office,
  municipalities, tourinform offices, SMEs,
  experts)
• 8 regional working meetings were held
• Participation at 5 international meetings
• Cooperation agreement, signed by 9 parties

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Component 4Quality infrastructure and products

• Information about Dráva River water tourism was
  collected by questionaires
• In co-operation with regional project partners,
  South Transdanubian focus of the water tourism
  development manual was defined
• Hungarian case study for the manual was prepared

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Component 5Marketing tools and methods

• Regional partners discussed target groups of
  Dráva river water tourism
• STRDA collected information on existing marketing
  tools by questionaire for local governments and
  water tourism SMEs
• Common web-site requirements were discussed
• Marketing concept for the regional webportals
  promotion was compiled
• Banners and online newsletter for the webportal
  were created

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4 animated banners
Online newsletter
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Common webportals Hungarian sites
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Overall results of the project

• Relevant stakeholders of the region were mapped
  and contacted
• Regions touristical needs were collected by the
  stakeholders
• Marketing communication of the region was
  analysed by an expert
• Marketing activity was developed
• Project management gained experience in Interreg
  C project management

Base for a future project was created
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Thank you for your attention!
Borkovits Balázs, projectmanager DDRFÜ Kht
H-7621 Pécs, Mária u. 3. Tel.
36-72-513-734 E-mail bbalazs_at_ddrft.hu