Intro

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Reasons to be Cheerful Prepared by Natalie
Pritchard RedTie Sales and Marketing April 2009
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Introduction

• Originally a producer of personalised gifts
• Entry into commercial print 3 years ago
• Software grown organically
• 3 companies within the group
• www.createagift.com
• www.ccsdigital.co.uk
• www.red-tie.com

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Where Are We Now?

• Trusted, proven supplier of web to print
• Globally recognised company
• Increased staff resource
• Stable position in the web to print marketplace

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Reasons To Be Gloomy!

• Credit crunch
• Budgets squeezed
• Rising costs
• Contracting supplier base

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Is It All That Bad?

• The industry is changing, but it always has!
• Change represents opportunity...
• Opportunity is missed by most people because it
  is dressed in overalls and looks like work.
• Thomas A. Edison (1847 - 1931)

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Web To Print A New Opportunity?

• Provide clear benefits to you and your client
• Open up a different conversation
• Allow you to maintain your strengths
• Help you change the customer transaction

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Why Invest In Web To Print Now?

• Buyers expect web transactions
• Younger target audience
• Web facilities have improved
• All businesses have to change and adapt!

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Create A Gift Personalised PhotoGifts
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RedTie Template Solution
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Access, Edit Order Print Collateral
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Powerful Direct Mail Functions
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Comprehensive Admin Tools
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Detailed Reporting Analysis
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Sophisticated Workflow Options
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Image Library Tool Product Builds Pricing
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RedTie Quotation
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Instant Online Quotes
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Full Job Management System
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How Do You Successfully Implement Web To Print?

• Dont panic!
• Dont change everything incremental steps...
• Keep your core values quality service are
  still crucial
• Be the best at what you do

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How Do You Ensure Adoption of Web To Print?

• Business strategy is key
• Research your market - who can benefit how?
• Remove barriers do they understand the value?
• Educate the core stakeholders

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How Can RedTie Help Support Online Growth?

• Launch of RedTie Services
• Managed Services - facilitates the adoption of
  web to print
• Marketing Maximiser strategy Print to the
  Power of Three
• Enhanced PR and marketing coverage

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The Challenge That Lies Ahead

• Believe in it yourself, get your staff to buy
  into it
• Accept and manage change
• Dont lose sight of today, ensure a plan exists
  for the future
• Educate everyone you meet!

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What Are The Benefits To Your Clients?

• Simple to use
• Manage globally, print locally
• Faster response and turnaround
• Reduces associated costs of print

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Reasons to be Cheerful!

• Web to Print improves the way you do business
• More opportunities to win new business
• Customer retention increases
• Add value to your offering, make more money
• Its easy to do!

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A Final Thought
No matter what your product is, you are
ultimately in the education business... Your
customers need to be constantly educated about
the many advantages of doing business with you,
trained to use your products more effectively and
taught how to make never ending improvements in
their lives. Robert G. Allen Co-author of The
One Minute Millionaire
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End Of Presentation!
Thank you for your time...