Customer Acquisition Specialists of America, Inc.

1
Customer AcquisitionSpecialists of America,
Inc.

• Jim Mathers
• President
• 727-692-8871
• JMathers_at_casainc.net
• www.casainc.net

Advanced Technologies that Enhance Customer
Service and Acquisition June 20,
2001 Washington, DC
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CUSTOMER ACQUISITION

• What are the options?
• Direct mail
• Internet enrollment
• Door to door sales
• Telemarketing
• Professional Inside Sales Force

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Customer Service

• Advanced Technology
• Advanced Training Methods
• Professional Attitude
• Long Term Planning
• Advanced Technology includes Advancement in
  Customer Handling Techniques
• Hardware, Software, Mental-Ware

4
Creating Brand Loyalty

• How does a Marketer Create Brand Loyalty?
• Millions of of Advertising TV, Billboards,
  Newspapers
• Broad Reach Direct Mail
• Pinpoint Direct Mail with Professional Phone
  follow up
• Someone who answers the phone, and then answers
  the questions

5
THE FUTURE???

• WHO IS LEFT STANDING?
• Deliver what is promised
• Keep good records of what was promised
• Pick areas to market in wisely
• Pick market strata wisely (ie, small commercial,
  medium commercial, residential, etc.)
• Hedge your bets wisely
• Know the competition, its not always the utility