loveLife 2005

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REAL OPPORTUNITY

• Young people drive the epidemic
• Two-fifths of the population is under twenty
• Over 95 of fifteen year olds are not infected
  with HIV

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Stop new infection in young people and the
epidemic deflates
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Young population creates prospects for rapid
change
Source Statistics South Africa, 2002
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Almost all (gt96) of 15 year olds are HIV
negative
Males
Females
95 Confidence Interval
Age 15
Age 16
Age 17
Age 18
Age 19
Age 20
Age 21
Age 22
Age 23
Age 24
Source National HIV and Sexual Behavior Survey
of 15-24 year olds, 2003
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Drivers of high risk behaviour
20SHIFT TO LOWER RISK

• COERCION
• PEER PRESSURE
• SEX FOR MONEY
• LOW SELF-ESTEEM
• NO SENSE OF FUTURE
• LACK OF PARENTAL COMMUNICATION

• POVERTY
• LOW EDUCATION

HIGH RISK
MEDIUM RISK
LOW RISK
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loveLifes logic

• Substantially reduce (gt50) HIV infection in
  teenagers to trigger the tipping point in the
  overall infection rate

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loveLife a new lifestyle brand for young
South Africans
loveLife strategy
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loveLifestyle innovative, integrated,
interactive________________________________

• Motivation
• Body Ys body image, health sexuality, fitness,
  sports recreation
• Creative problem solving
• Debating

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loveLifestyle in schools
loveLife Games loveLifestyle community festivals
Training Educators groundBREAKERS mpintshis
Youth friendly clinic
loveLife franchise
School
loveLifestyle
SCHOOL
SCHOOL
SCHOOL
SCHOOL
SCHOOL
SCHOOL
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Relationship between exposure to loveLife and
action in response to HIV
Exposure to loveLife and action in response to HIV
Prompted question
Changed behaviour to avoid getting HIV yes
Exposed to lL 88.8 lt.001
Not exposed to lL 78.1


Ever talked to parents about HIV yes
Exposed to lL 89.9 lt.001
Not exposed to lL 80.9

Ever tested for HIV yes
Exposed to lL 16.3
Not exposed to lL 10.3 0.00
Source National Household Survey of 11 904 15 24 yr olds, 2003



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PARTICIPATION IN loveLife and odds of HIV
Adjusted odds ratio p-value

ALL YOUTH (15-24 year olds) 0.7 (0.5-0.9) 0.004

Men 0.5 (0.3-0.8) 0.002
Women 0.8 (0.6-1.1) 0.115


Sexually active youth
Men 0.59 0.01
Women 0.67 0.05

Source National Household Survey of 11 904 15 24 yr olds, 2003 Source National Household Survey of 11 904 15 24 yr olds, 2003
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By 2010
Without radical change, by 2010

• Over 7.5 million South Africans HIV
• 1 million living with AIDS
• 2 million orphans
• At least one in three soccer players will be HIV

loveLife 2002. Impending Catastrophe Revisited
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Without radical change, by 2010

• Roughly 3 million South Africans today, between
  15 and 30 years of age,
• wont be there

loveLife 2002. Impending Catastrophe Revisited
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loveLife Games catalyzing active communities

• Systematic year-long programme combining
  sustained mentorship with the incentive of events
• Rekindles mass voluntarism mass participation
  in communities
• Strong community ownership
• Sustained participation of young people supports
  other efforts to develop extraordinary talent

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2010. Love to be there

• Sports development as a key strategy for HIV
  prevention
• Get young people to connect choices today and
  future opportunities
• Nurture motivation and aspiration among teenagers
• Create real opportunity

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Heres the opportunity

• Over 95 of 15 year olds are HIV negative

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