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Deutschland' Campaign. FIFA requirement specification: Technical and political requirements (government guarantees for safety, traffic, ... – PowerPoint PPT presentation

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1
2006 FIFA World Cup Organising Committee Germany
2
World Cup Organisers
  • 1930 Uruguay 1974 Germany
  • 1934 Italy 1978 Argentina
  • 1938 France 1982 Spain
  • 1950 Brazil 1986 Mexico
  • 1954 Switzerland 1990 Italy
  • 1958 Sweden 1994 USA
  • 1962 Chile 1998 France
  • 1966 England 2002 South Korea/Japan
  • 1970 Mexico 2006 Germany

3
Application
  • Idea (November 1992)
  • Initiative
  • Announcement to FIFA June 1993
  • Invitation to bidding by FIFA January 1998
  • Decision of FIFA 6 July 2000
  • And the winner is Deutschland

4
Campaign
  • FIFA requirement specification
  • Technical and political requirements (government
    guarantees for safety, traffic, visa, protocol,
    work permits, etc.)
  • Nationale press work and Public Relation
    Welcome to Germany
  • International lobbying
  • Campaign-Budget DM 17 million ( 8.691.961,98)
  • Own funds DFB and sponsorship, no public funds

5
2006 FIFA-World CupGermanyFlowchart
FIFAGeneral organisation
Infront AG Worldwide TV rights
FIFA-Marketing AGWorldwide Commercial rights
ISE Commercial Hospitality
LOC 2006 Supervisory council
LOC 2006Administration committee
July 2004 12 offices of the Local Organising
Committee in the12 World Cup venues
6
LOC / Government
  • BMI (Federal Ministry of the Interior)
  • Central coordianation
  • With all ministries
  • With Federal States
  • Host Cities
  • Central task Fulfillment of all guarantees
    pledged in the application, in particular
    regarding safety (deployment of police)

7
Marketing
  • 15 Global Partners and 6 National Suppliers

h
8
Status LOC
  • 417 days left to the opening game (9 June 2006)
  • 1 January 2001 establishment of the Local
    Organising CommitteeHeadquarter in Frankfurt
  • Currently around 140 employees at the LOC

9
Franz BeckenbauerPresident
10
Steering Committee
Dr. Theo Zwanziger Executive Vice-President
Wolfgang Niersbach Executive Vice-President
Horst R. Schmidt Deputy Vice-President
- General organisation
- Marketing
- Accommodation and tourism
- Legal affairs
- PR, Media communications
- Tournament organisation
- Finance
- IT telecommunications
- Cities and stadiums
- Human Resources
- Events
- Opening and closing ceremony, FIFA Congress
- Media and press services
  • Transport and logistics

- Accreditation
- Ticketing
- Protocol
- Security
- Hospitality
11
LOC - Budget
  • 200 million Ticket Revenue
  • 60 million 6 National Suppliers
  • 170 million FIFA Investment
  • 430 million

12
The 12 Stadia of the 2006 World Cup
Berlin 76.000 Dortmund 69.000 Frankfurt 48.000
Gelsenkirchen 52.000 Hamburg 50.000 Hannover
45.000 Kaiserslautern 48.500 Cologne
45.000 Leipzig 42.000 Munich 66.000 Nuremberg
45.500 Stuttgart 53.500
13
Stadia of the future
  • 1.5 billion invested in the stadia of the
    future
  • 9 of 12 WC stadia are purpose-built football
    arenas
  • For the first time ever, all seating positions
    will be under cover
  • High comfort, high safety - no fences around the
    football pitches
  • Completion of all stadia by November 2005 at the
    latest

14
Slogan
  • Die Welt zu Gast bei Freunden
  • A time to make friends
  • El mundo entre amigos
  • Le rendez-vous de lamitié

15
Schedule
  • 15 to 29 June 2005 FIFA Confederations Cup 2005
  • September 2005 till January 2006 Destination
    Germany starts
  • Franz Beckenbauer travels to all
    qualified
  • nations of the 2006 World Cup
  • 9 December 2005 Final Draw in Leipzig
  • 14 May 2006 End of Season 2005/2006
  • 8 June 2006 FIFA Gala in Berlin
  • 9 June 2006 Opening ceremony and match with
    Germany (A1)
  • 9 July 2006 Final in Berlin

16
Ticketing
  • Approximately 3.3 Million tickets are available
  • About one million foreign visitors are expected
  • Ticket sales started in February 2005. Over 7
    Million Tickets were orded during the 1st phase.
    Therefore the LOC organised a draw on the 15th of
    April, 2005.

17
World Champions
1930 Uruguay 1974 Germany 1934 Italy
1978 Argentina 1938 Italy 1982 Italy 1950
Uruguay 1986 Argentina 1954 Germany
1990 Germany 1958 Brazil 1994
Brazil 1962 Brazil 1998 France 1966
England 2002 Brazil 1970 Brazil 2006 ?
18
  • Thank you for your attention
  • and we hope to see you soon
  • A Time to make friends
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