Title: Education, Employment or Training for Teenage Parents
1Education, Employment or Training for Teenage
Parents
- How do we engage?
- We have targets to meet.
- I did not finish school
www.busymummy.co.uk
2In consultation with Connexions, Busymummy was
asked to design a coaching tool that could be
used specifically with teenage parents who are
struggling to return to education, employment or
training. The Government is placing increasing
pressure on Connexions service providers to meet
the target to increase the participation of
teenage parents in education, employment and
training to 60 by 2010. Connexions Operations
Managers and PA's are recognising that this is an
increasingly difficult target to achieve. The UK
is seeing increasing numbers of first and
subsequent teenage pregnancies and there simply
is not the resource available to deal with these
increasing numbers. Busymummy was commissioned
by Connexions to design a tool to encourage
teenage parents to work on their own to find a
way back to employment, education or training.Â
The tool is a home-study programme that each
parent can work on in their own time and at their
own pace. Through effective coaching
and questioning it guides that young parent
through the stages to moving from NEET to
EET.  It can be delivered as a stand alone tool,
or be lead by Personal Advisors - it can also be
delivered on a 11 or group basis. The pilot
which ran across South London was delivered to 70
teenagers who were either pregnant or parents.
The results from the programme were that 54
(77)moved from being NEET to EET within 6 months
of starting the programme. This programme is now
being rolled out on a national basis.
3- Busymummy Positioning
- Busymummy is the number one provider of materials
to encourage teenage parents to enrol in EET - Busymummy has 3,500 unique visitors to its site
every month - Busymummy has an established national customer
base
Busymummy Demographics 2400 Students 89
Female 78 Under 20 years 77 Engaged with EET
on completion 68 Qualified young parent
professionals 180 Licensed coaches
4- Current Busymummy Projects
- Me My Education, Employment and Training
Home-Study Programme - Me My Education, Employment and Training
Workshop Programme - Positive Parenting Programme
- Teenage Professional Training Programme
- Licensed Busymummy Coach Programme
- Research Development Programme for the future
of teenage parent education
5Press Releases
- Regional Finalist HSBC/Sky News / Daily Express
Entrepreneur of the Year 2007 May 2007 - Helping Teens to Get Back on Track April 2007
- Rachel Has Top Tips for New Mums
- Are We Too Busy To Be Good Parents?
- Time to Relax
- Coping with the First Day at School
- For copies of any of these press releases contact
Busymummy (Click through to contact form)
6Media Activity
- Busymummy is a regular contributor to the
following - Radio 4
- Raising Kids
- Junior
- Prima Baby
- iVillage
- Business Link News
- Local and National Papers