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The Oscillation Thing

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Metafoor is het begrijpen/uitdrukken van het ene (in het target domain) in ... (b.v. cyberspace, open source idem) Technologische metaforen in het algemeen? ... – PowerPoint PPT presentation

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Title: The Oscillation Thing


1
The Oscillation Thing
  • Criticizing Lakoff Johnson's
  • metaphor theory
  •  

2
Kortste definitie Lakoff ( Johnson?)
metafoortheorie
  • Metafoor is het begrijpen/uitdrukken van het ene
    (in het target domain) in termen van iets anders
    (uit het source domain)

3
Sterke kanten
  • 1. Elegant en eenvoudig analytisch model van
    source target domain (highlighting
    downplaying, representatie/depresentatie, zonder
    beroep op waarheid/werkelijkheid)
  • 2. Notie van 'correspondence mapping' voorbij
    linguistische categorieën (substitutie,
    gelijkenis, vergelijking, analogie, metonymie)
  • 3. Uitgangspunt van samenhang taal, denken en
    handelen (i.t.t. focus op woord, zin, disocurse
    of pragmatiek)
  • 4. Voorbij de kwestie letterlijk-figuurlijk
    (waarheid/waarde vs denkbeeldig, vgl. 'het is
    maar een metafoor')

4
Bedenkingen
  • 1. Metaphors we live by neiging tot zoeken naar
    universele inhoudelijke conceptuele metaforen
    ('grounded in bodily experience')
  • 2. Focus op conceptuele/cognitieve samenhang
    ('opgesloten in het hoofd' als verklaring i.p.v.
    datgene wat verklaard moet worden)

5
Naomi Klein, The Vision Thing
6
Analogy with the Internet
  • intricately and tightly linked
  • as hotlinks connect their websites
  • facilitates shapes the movement in its own
    image
  • sparse bureaucracy and hierarchy
  • organic, decentralised, interlinked pathways of
    the Internet
  • the Internet come to life

7
  • TARGET DOMAIN political organising
  • no clear leadership and followers
  • disparate campaigns, scattered, non-lineair
  • convergence, shared belief, emerging consensus
  • hybrid pattern of dispersal and convergence
  • intricately and tightly linked to one another

8
  • SOURCE DOMAIN The Internet
  • hybrid pattern of dispersal and convergence
  • hotlinks, websites and connections
  • intricately and tightly linked to one another
  • as hotlinks connect their websites to the
    Internet
  • hotlinks subject/object displacement
    condensation

9
More than coincidental
  • Not only a tool, it is also shaping the
    movement in its own image
  • sparse bureaucracy, minimal hierarchy, loose
    information swapping
  • The image of the Internet shapes the movement
  • Internet is shaping the image the movement has of
    itself

10
From tool to mirror
  • mirrors the organic, decentralised, interlinked
    pathways of the Internet -- the Internet come to
    life
  • from a tool it has become a mirror, and the
    mirror subsequently becomes a shaping machine

11
Metaphors are actors
  • Metaphors are oscillating actors between moving
    domains
  • Metaphors (re)construct the target as well as
    the source domain

12
Kritiek/uitbreiding op Lakoff
  • 1. Moving domains domain constructie achteraf
    i.pv. stabiel vooraf verondersteld
  • 2. Oscillaties metaforische-metonymisch,
    subject-object, cause-effect, tool-mirror
  • 3. Meer focus op materiëel bestaan,
    productiviteit, labour en transformaties van en
    door metaphors-in-action
  • 4. Living metaphors more fuzzy and situated,
    neem serious en letterlijk

13
Vragen
  • 1.) Fuzzy Oscillation Principle i.p.v. Invariance
    Principle?
  • 2.) Tool/mirror oscillatie
  • Vergelijkbaar met Lakoff's dualisme
    'hebben/zijn'? Image scheme mirror?
  • Generaliseerbaar naar nieuwe media metaforen in
    het algemeen (b.v. cyberspace, open source idem)
    Technologische metaforen in het algemeen?
    Science-metaphors?
  • Wellicht zelfs universeel mechanisme in alle
    metaforen-in-actie?

14
Depresented unused parts 1
  • Protocols agreements carved in software which
    regulates how data streams flow along the
    channels
  • The Internet is a set of nested and layered
    protocols
  • TCP/IP (Transmission Control Protocol/Internet
    Protocol)
  • small data packets
  • direct to destination
  • reassemble on arrival
  • non-hierarchical, horizontal
  • unique IP-number
  • different routes

15
Depresented unused parts 2
  • Other protocols on top of TCP/IP
  • HTTP (Hyper Text Transfer Protocol) to browse
    websites
  • SMTP (Simple Mail Transfer Protocol) to send mail
  • DNS-protocol (Domain Name System) to translate
    domain names to IP-numbers
  • FTP, et cetera
  • Servers and clients!
  • Web servers, web clients mail servers, mail
    clients etc
  • We are clients who pay a subscription fee
  • We use clients (application programs)

16
Nested and layered protocols
  • TCP/IP structurally non-hierarchical
  • Other protocols hierarchical client-server
    architecture
  • Client-server split is a material division of
    labour
  • an asymmetrical division of power and control
  • Bureaucracy is translated into protocological
    infrastructure
  • Hierarchy is translated into the client-server
    architecture

17
Distributed network topologies
  • A distributed computer system is an application
    that consists of components running on different
    computers concurrently
  • (web page client-server, bricolage, DNS, TCP/IP
    etc)
  • Distributedness does not by itself imply anything
    about hierarchy, centralisation or
    decentralisation

18
(No Transcript)
19
P2P file sharing systems
  • files not stored on a central server
  • downloading directly from other clients/peers
  • good old P2P, purely decentralised?

20
P2P file sharing systems
  • no direct channel of transmission between peers
  • routing of the files must always pass along
    providers servers
  • P2P parasitical layer
  • You are what you use

21
Conclusions
  • In what regards can the new political organising
    be conceptualised as analogies of the Internet?
  • protocols and topologies?
  • depresented local centralities, hierarchies?
  • clients and servers?
  • P2P-networking? parasitic peers?
  • Mark Poster Tool -gt social space -gt subjects
  • Tool -gt mirror -gt shaping thing -gt subject/objects
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