RIGHT BRAIN AND LEFT BRAIN

1
Sales And Marketing

• RIGHT BRAIN AND LEFT BRAIN

2
What Do Sales And Marketing Have To Do With The
Right Brain?

• The right brain is less formal and more playful.
• It shows an appeal for things that our formal,
  left brain would reject.
• It reacts to music and art.
• The purpose of a Focus Group in Market Research
  is to access the right brains aaah experience
  of a product, and process it through the left
  brain as talk.

3
Hey! Im Doing Just Fine. Why Bother Learning
About My Right Brain?

• Youre really using both brains all the time.
• Still, you were brought up to pay more attention
  to left-brain expression.
• Its the right brain that responds with a
  Yes!attitude, when the left brain says I
  dont know yet, or No.

4
Show Me The Differences

• The left brain is logical and looks for cause and
  effect. This marketing campaign ought to bring
  in these results. Its aware of past and future.
• The right brain sees it all in one snapshot, no
  cause and effect. It operates in the Now and
  feels, Were in this together.
• The left brain reads, talks and writes ad copy.
• The right brain communicates through empathy and
  easy connection, no space between sender and
  receiver

5
Is That It?

• No. The left brain uses rhetoric and argument to
  convince a potential customer.
• The right brain is with the customer, feeling
  ineffable (unsay-able) feelings of connection.
• The left brain asserts with words, I admire you
  and I want to work with you.
• The right brain admires the customer and wants to
  work with him. There is a difference.

6
Dont I Rely On My Left Brain?

• Sure. You wrote a business plan, you oversee
  your marketing strategies, you follow schedules,
  and you use reason and logic to read the customer
  and his needs.
• But then you get anxious when things are not
  working, you choke up, you retreat into your
  comfort zone, you say No and you think That
  customers not my kind of people.
• Its called your ego mind, where you feel
  yourself to be a singular I, separate, and
  sometimes an island.

7
Where Does The Right Brain Fit In?

• You use intuition to size up a situation, you
  allow a little uncertainty to enter your life in
  order to reach a goal, and you loosen up.
• You say Yes, you connect with the customer, you
  coax him back into the showroom, you work out of
  your shared experience to complete a transaction.
• Its the holistic mind, which embraces others.
  You relax with the I stance and allow yourself
  to be more of a We. You create win-win
  situations.

8
So Why Dont I Loosen Up?

• People in the West go for cool-headed with a
  proper distance from the other person.
• There is less emphasis placed on emotional,
  direct experience of others in our workday.
• Therefore, in a world where everyone concentrates
  on his left brain, if you become aware of both
  brain functions, you would be King.
• It comes to this You dont want sober reasoning
  to kill a bright idea or a connection that will
  help your business.

9
How Does My Right Brain Get More Of A Voice?

• Thats the million dollar question!
• You become more aware of right-brain
  contributions to your business.
• You will yourself to bring the right brain into
  the picture.
• You move to a value system that allows the right
  and the left to coexist.
• As Professor Fred Strauss says, Practice,
  practice, practice.

10
Where Do I Put In This Practice Time?

• Noetic Groups. Noetic means The right and left
  brain are working in concert. It means a few
  more things, but thats for another time.
• Go at least weekly, and learn to run them in your
  own company. If youre working on an important
  project, go more often.
• In these meetings, as in the seminar we held
  September 11 at HIA, the integration of right and
  left brain actions is sought after and rewarded.
• The Noetic Board meets every Friday from
  1100-1215. Call for a visit and experience it
  first-hand. 631-681-9234.