Culture

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Culture
Demographics
Generational Change
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Best Education Program

• Formatting
• Dibels
• Foundations
• Balanced Literacy
• Writing Portfolios
• MATH
• AE21
• One-to-One

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Best Marketing Materials

• Professional marketing firm
• Outstanding Videos
• Professional Brochures
• Posters
• More than a marketing program
• More money for education
• More support from Division, Union, Conference

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K-8 Enrollment
2,679
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K-8 Enrollment
2,679
2,233
Loss of - 446
2006
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K-12 Enrollment
3,604
3,611
3,297
2,995
2,941
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Schools
Closed
20 Schools Closed since 1986
5 in the last three years
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Conference Growth
56,605
41,258
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Conference Growth
44
36
36
97
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Churches
JKE
Schools
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Blue Ribbon Committee Report
on
Declining School Enrollment
in the Florida Conference
December 4-5, 2006
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Significant Finding
No Quick Fix

• Multiple factors contribute to enrollment gains
  or losses - - -

No one factor could be labeled as the cause - - -
No one factor will reverse the trend
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Many factors affect enrollment
Church culture, socio economics, demographics,
finance, local issues, and marketing - - -
all have varying impacts on school enrollment,
some working in conjunction with each other to
exacerbate the problem
Major factors

• Finance
• Demographics
• Marketing
• Generational changes

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Finance

• Middle income households cannot afford SDA
  education
• Single parent making 40 thousand per year

• Dual parents making 75 thousand per year

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Demographics

• Church membership change
• From a majority white middle class rural
  population to a racially and economically diverse
  urban membership.

• Child birth demographics

• Church growth fueled by immigration
• First generation Americans have children to grow
  the enrollment but have less income available for
  SDA education.

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That Includes the Seventh-day Adventist Church
the new reality is that the unprecedented growth
in immigration is affecting every part of the
globe. Policy makers can no longer ignore the
consequences. They must recognize that their
countries are being irreversibly transformed, for
better or worse, by immigration. Every developed
country will have to come to grips with how to
make their economies prosper while maintaining
the country they want to live in.
and schools
or school system
existing school system structure.
Why does that affect school enrollment?
Page 1 in Oct. 2006 Trends Magazine
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Conference Growth
Over 1/3 of the baptisms come from immigrants
56,605
41,258
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Marketing

• SDA educators are poor marketers
• Communication is biggest deficiency
• Educators are not recruiting
• Character Development promotion has been
  neglected

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Generational Changes

• Influence of Generational Changes
• Generational change exerts huge influence on
  societys philosophy, work ethic, economy,
  culture and decision processes.

• Three categories
• Marketers
• Colleges
• Political Organizations

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Generational Changes
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Generational Changes

• Three Generations affect enrollment

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Multiple Generations affect school enrollment
Veterans, were born before 1946
tend to be loyal and comparatively risk-averse
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Multiple Generations affect school enrollment
Were born between 1946 and 1964
They tend to be self-centered, but give their
careers a higher priority than their personal
lives.
1946
1964
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Multiple Generations affect school enrollment
They grew up in two-career families with rising
divorce rates, downsizing, the dawning of the
high-tech age, and the information revolution.
They can be fiercely independent, like to be in
control, and want fast feedback.
They are more willing to confront authority
figures
They tend to give their personal lives a higher
priority than do Boomers.
Generation Xers, were born between 1961 and 1981
1961
1981
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Multiple Generations affect school enrollment
Millennials were born after 1981
1981
The are the most technologically adept
generation. They are fast learners and tend to
be impatient.
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Multiple Generations affect school enrollment
Students
Parents
Grand Parents
Great Grand Parents
1993
2007
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Response by Generation
Veterans
Boomers
X ers
Millennial
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Response by Generation
Veterans
Boomers
X ers
Millennial
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Comparing the Generations
Insight Futurist Group 10/2000
www.enterprisingmuseums.com
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Response by Generation
Boomers
X ers
Millennial
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Multiple Generations affect school enrollment
Influence on
Church
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Multiple Generations affect school enrollment
Influence on
Church
Veterans
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Multiple Generations affect school enrollment
Influence on
Church
Veterans
Boomers
Enrollment
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Multiple Generations affect school enrollment
Influence on
Church
Veterans
Boomers
Xers
Enrollment
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Multiple Generations affect school enrollment
Influence on
Church
Veterans
Boomers
Xers
Millennials
Enrollment
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Generational Changes

• We must be students of Generational change
• Without understanding, techniques used to recruit
  and target students are often outmoded and
  counterproductive.

The two most significant generations that affect
enrollment today are the Generation X and the
Millennial Generation.
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Defining Characteristics
Millennials are sociable, optimistic, talented,
well-educated, collaborative, open-minded,
influential, and achievement-oriented. Theyve
always felt sought after, needed, indispensable.
Millennials are the most technology savvy
generation in history. Multi-tasking while
using technology is as natural for them as
putting is for Tiger Woods. Not to multi-task is
mundane and boring.
For todays kids, media must be instant,
electronic, and portable. Louis Feola, former
President, Universal Worldwide Home Entertainment
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The ON-Line Generation
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Defining Characteristics
Millennials are sociable, optimistic, talented,
well-educated, collaborative, open-minded,
influential, and achievement-oriented. Theyve
always felt sought after, needed, indispensable.
Millennials are the most technology savvy
generation in history. Multi-tasking while
using technology is as natural for them as
putting is for Tiger Woods. Not to multi-task is
mundane and boring.
For todays kids, media must be instant,
electronic, and portable. Louis Feola, former
President, Universal Worldwide Home Entertainment
The number one thing to realize with the
Millennials is that as a whole they reflect much
more parental perfectionism than any generation
in living memory. Colleges and universities
should know that they are not just getting a kid,
but they are also getting a parent.
William Strauss Author, Millennials Rising
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Millennial Generation
74 have limited or no male role models in their
life.
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Millennial Generation
My House
My Houses
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Different values

• Gen X
• Disillusioned, rebellious, pessimistic
• Distrusting of authority
• Late to marry and have children
• Millennial
• Optimistic, idealistic, more traditional
• More prevalent family and religious values
• More socially conscious
• Teen alcohol and drug usage, pregnancy, and
  homicide rates are down from 1980
• Predicted earlier marriages, more children

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Different values

• Gen X
• Pragmatic/cynical
• Accept diversity
• Reject the rules
• Increasing crime rates
• Latchkey kids
• Talkers
• PC
• Multitask
• Use technology

• Millennial
• Optimistic/realistic
• Celebrate diversity
• Rewrite the rules
• Decreasing crime rates
• Helicopter parents
• Doers
• Internet
• Multitask even faster
• Assume technology

Jones Lang LaSalle and Harris Interactive 2005
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Millennial Generation
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Millennial Generation
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There is a growing body of research indicating
that their IQs, have grown markedly at a level
of statistical significance.
MRI studies of their brains show that they use a
greater degree and balance of their brains and
have greater physical capacity through increased
ganglia and folds of their brains.
They have better team skills, speaking and
articulation skills, problem-solving and process
management skills than previous generations.
Alternatively, they have weak general knowledge
and fact skills. Stephen Abram, MLS
The scary re-wiring of the Millennial and
post-Millennial Brains
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Socio Cultural Trends
Technology
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Virtual Communities
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Conclusion

• Enrollment decline must be addressed at all
  levels of the system

• Only a long-range, system-wide, initiative will
  reverse the enrollment trend

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The effect of
Culture
Demographics
Generation Change
on School Enrollment
Presented by Jim Epperson
Florida
Conference VP for Education
Recourses
Generation Me, by Jean Twenge
Millennial Rising, by Howe Strauss