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Digital Inclusion Digital Engagement Helen
Milner, 6 October 2009
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Digital inclusion getting offline people
onlineDigital engagement helping online people
to do the things they want and need to
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Digital Britain Being Digital

• To ensure that everyone can share in the
  benefits of a Digital Britain.
• The goal is not to get people using technology,
  its about the uses of technology to impact on
  and transform peoples lives.

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www.slideshare.net/helenmilner
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25 of adults have never used the internet
Source ONS 2008
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More than half people (54) in lower social
grades have never used the internet Higher
social grades (AB) are twice as likely to use the
internet (88) as people from the lowest social
grades (DE) (46)Reinforces 2008 ICM/UK online
centres data which indicates that of the total
offline population 11 are AB compared with 49
DE

• OxiS 2009

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It is a case of social equity 97 of people in
the highest income category (gt40,000) compared
to only 38 of those in the lowest income
(lt12,500) category

• Source OxiS 2009

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Its about PEOPLE not PIPES
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The divide is narrowing but getting deeper.In
2009 C2DEs make up 74 of all people without
internet access compared to 70 in 2008.

• ICM/UK online centres 2008 and 2009

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So what are newly online people doing online?
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Why (C2DE) users started using the internet
Does the internet improve lives? Freshminds
April, 2009
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Internet users confidence in their ability to
find work out-stripped non users by 25
Does the internet improve lives? Freshminds
April, 2009
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Community economic benefits Australia

• ATKearney economic model
• Atherton Gardens Estate, Fitzroy, Melbourne
• A5.9m benefit (in five years, over 900 computers
  installed)
• A4.1m through education and employment
• A1.3m through communication and connectivity
• A0.2m in transactional efficiencies
• A0.3m in health and well-being

Assessing the economic benefits of digital
inclusion ATKearney and Infoxchange Australia
2009
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BUT only 15 of people living in deprived areas
have used a local or central government online
service or website in the last year

• Source Ofcom, March 2009

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AND digital skills and motivations are likely to
vary once people are online53 of retired
online people think they have the ICT competence
they need compared to 93 of online students

• OxiS 2009

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Getting more people onlineBarriers remain the
same in 2009 as in 2007
Freshminds 2007 and 2009
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So what can we do to get more people online?
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Build on what we know and what weve got
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70 of people who live in social housing arent
online a full 28 of everyone not online

• Sources
• 70 Oxford Internet Survey 2007
• 28 ICM 2008

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Government Strategy Group for Social Housing and
Digital Inclusion Action Plan to be presented
to John Healey and Martha Lane Fox before
Christmas
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• Digital inclusion activity needs to be both
  mass and targeted

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Mass 3500 UK online centres which includes many
partner organisations

• Mencap, MIND (54), Nacro, Centre Point (5), Foyer
  (7), Age Concern (39), Rehab, Lifeline, RNIB,
  RNID, Access Group, Coalition for Inclusive
  Living, SureStart (25), Pitman, CSV Media (6),
  WEA (23), YMCA (25), Citizens Advice (2), Peabody
  Trust (4), learndirect, Everybody Online Centres
• Mosques, job centres, youth centres, schools,
  health centres, mobiles, housing associations,
  libraries, community centres

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Targeted there is a UK online centre in 85 of
the third most deprived areas
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Target groups Primary purpose

• Older people
• 246 centres specialise in working with people
  aged 50, including 39 Age Concern centres
• 150 centres part of Older Learner Champions
  network
• 384 centres took part in Its Never Too Late
  campaign
• Minority ethnic groups
• 218 centres supporting BME groups including
  Latin American, Kurd, Iranian, West Indian, Greek
  Cypriot, Chinese, Bangladeshi. Centres in mosques
  and Sikh temples
• Mental health issues
• 41 centres - adults with cognitive disability
  (Mencap)
• 54 centres - adults with mental health issues
  (MIND)

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Target groups

• Prisoners and ex-offenders
• 20 centres (HMP Norwich, Nacro Centres)
• Homeless people
• 32 centres (including 5 Centrepoint, 7 Foyer)
• Young People
• 155 centres (including 25 YMCA, 7 Foyer)
• Substance misuse
• 8 centres
• Vulnerable women
• 31 centres (including refuges and hostels)

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Target groups

• Parents (including)
• 25 Surestart centres
• 28 Schools
• Home Access
• Physically disabled people (including)
• 89 people supporting people with sight or
  hearing impairment (RNIB, RNID)
• Unemployed people
• 364 centres. Links from and to local Jobcentre
  Plus offices are common

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Thank You

• hmilner_at_ufi.com
• www.twitter.com/helenmilner
• www.ukonlinecentres.com
• www.slideshare.net/helenmilner